Marketing Management Of Profit Medical Organizations

The management framework originally of China medical care system is based on the infrastructure of planed economy. Along with market economy of socialism implement gradually, Chinese government build up a new sort medical care system policy and the original will be divided into non-profit and profit. According to theories of marketing management and relevant subjects science, this dissertation that make use of systematic and demonstrate analysis methods, discourse upon its essential and issues about profit medical organizations are putting in practice: Meanwhile, this disquisition is not only anatomize environments and prevalent notions about China medical care system抯 marketing management, but also discuss emphatically how profit medical organizations exert marketing management principles with trade characteristic compatibly.