The Exploring And Designing Of Characteristic Tourist Souvenir In Chongqing Fuling's Baiheliang

Nowadays, tourist as a new growth point of national economy, have attracted much attention and have became the strong driving force in the implicit development of mordern economy.The the rapid growth of tourist and the lag in the developing of tourist souvenir has became a pair of contradiction in the development of national economy at the present stage. As the tourist souvenir turned into the core position in the promoting of tourist economy, study of tourist souvenir has became the primary in the process of tourist economic growth.The exploring of characteristic tourist souvenir has became an important way to enhance the competitive strength of tourist souvenir.The lack of characteristic tourist souvenir is the common phenomenon in tourist attractions in our country. It leads to the serious lag in the developmment of tourist economy. As an burgeoning sightseeing place, Baiheliang has no practice in exploring of tourist souvenir. Baiheliang is one of the important tourist project in Chongqing, so the the developing of tourist souvenir is of the utmost importance for the prospecfs of scenic spot and local economy. The paper is based on the thinking model of tourist souvenir exploring,and take meeting people's needs as the starting point.By analyzing domestic status of the development tourist souvenirs and features of Baiheliang tourist attraction, we can impel deep exploring of tourist souvenirs and design the unique scenic tourist souvenirs of Baiheliang from the perspective of Fine Art combined with tourist economics , art economics, folklore, psychology, marketing and so on. It will propose substantial references and suggestions to the company and administration department concerned about the charateristic tourist souvenirs at the local place.