Study Store Design Under The Popular Culture

In recent years, as a special kind of cultural forms, "popular culture" gets more and more attention.Popular culture at an alarming rate and infiltration intensity exerts a subtle influence people's way of life and the design concept. Live in a market economy and under the conditions of modern residents, all the time in various forms of mass culture siege.Store is a very traditional but also has new content and features designed to expand the commercial type.With the social progress and development, the continuous improvement of people's living standard, Stores-building in terms of quantity and scale is increasing. in recent years, People's shopping behavior, consumer content and the way all the new requirements, operators have also introduced a variety of new model of the form of store operation, the contents of the increasingly complex and diversified.In addition, Partially developed areas in China's stores to show off the design shown, at the cost of, blind pursuit of the trends, imitate the Western style, and so on with the impact of popular culture, and this situation cause for concern.Therefore, discussion and study popular culture from a design point of view has the theory and practice with the double meaning.This article attempts to stand on the view of popular culture to study the design of the Stores.First of all, from the definition of "popular culture" concept, the general summed up the development of popular culture changes and the nature of identity, and the necessary distinction between related concepts; then from the store concept, the design of the positioning of elements in the areas of integrated analysis of the store design;discussed in detail under the influence of popular culture change in the design and methods of expression, from the cultural and social views, the consumption of popular culture under the concept of space-time view,culture and aesthetic analysis conducted for the design of store in order to inspire; further analysis of the designer's role and position of the community; through the first few chapters of the study, summed up shop in the popular culture to draw in the context of multi-cultural integration , places of display of the brand experience, environment and culture, the art of combining rational design trends such as consumption concept; the last case in terms of integration of modern mass culture design stores.