A Study On Competitive Strategy Of Warehousing And Transportation Business Of Sinotrans Fujian Co.Ltd.

Traditional logistics services have been converted to an important part of third-party logistics market.Especially with the deepens of the process of global economic integration,multinational logistics companies entering the domestic industry and the competition becoming more and more fierce,how to establish their own competitive advantage has become a major and urgent issue to resolve for local logistics companies.Sinotrans Fujian Co.Ltd.is a comprehensive logistics service supplier of Sinotrans in Fujian.Warehousing and transportation services play connecting roles in the company,and they are the most important integrated components of the company.The ever-changing domestic logistics market environment,especially the tremendous impact brought by merger with the original Euler Group and subsequently the withdrawn from the Euler shareholders,warehousing and transportation business are in urgent need of re-positioning,a clear developing strategy,a maintenance of the core competitiveness to ensure the steady and rapid development of the enterprise.Starting from the presenting conditions of warehousing and transportation business,base on competition theories,through an understanding of influence factors of external and internal factors of the enterprise,and the use of SWOT analysis,this thesis conducts competitive analysis of the enterprise' external environment and internal capacity,ensure the core competitiveness of its own and propose the competitive strategy of differentiation.That is based in Fujian,radiate economic zone in west bank of Taiwan Strait,adhere to the traditional station and transporting line as its base,and actively explore new modes of service delivery,continuous innovate and extend existing services functions and become a regional leader and a logistics service supplier which has the strong ability to integrate social resources.In order to implement this strategic objective,this thesis first to classify the existing business,make clear the main business of the future,and propose specific implementation measures from the network layout,organizational adjustments, service innovation and optimization,the integration of marketing,process optimization and new technology application and the rational distribution of human resources.With a combination of theory and practice,competitive strategy of warehousing and transportation business refered by this thesis would be practical guidance for the future development of the company.