Family Vehicle Design Based On The Study Of Lifestyle Model

With the acceleration of modernization process and the improvement of people's living standard,for the common families,car is no longer a stranger.From the professionals in the automotive industry to the general customers,from car makers to ordinary users,the cognition and attention of car by people are rising.In the premise of people oriented,modern automotive designs consider more about humanity.How to develop the design to meet the physical and psychological demand of users,how to develop a car combined with science,technology,art as well as harmonious,are one of the most important topics firmly pursuited by all vehicle designers.The emphasis and innovation point of this research lie on combining the development and design applied by private car,exploring a way viz lifestyle model that the designer can understand the demand of target users.Through the study of users' lifestyle,the middle-level study,obtain the users' value tropism,interesting of aesthetic,way of thinking,etc,deep cultural;deliver information such as users' demand and lifestyle as much as possible to designers by a visual modeling way. This kind of model through the systemic visual way,completely describe target users, which can help the designers to find the original starting point to create.Finally combined with factors such as product shape,color,materials etc,to satisfy different level demand of users.First of all,this paper analysis the related factors as lifestyle model and private car style design.Secondly,carry out models constructed test based on the users' research;The result of the test are three types of user groups of lifestyle models: Classic type,Casual fashion type and Sport avant-garde type,and combined with the private car design case,discuss the feasibility about the application of lifestyle model in private car design.At last,this paper summarizes the public lifestyle and the trend of automotive design development.