| With the coming of the era of experience economy and the transformation of lifestyle caused by technological innovation and value change,users’ consciousness has begun to awaken.A simple,easy-to-use and enjoyable product experience is not only what users want,but what they expect.When users are confused in the process of using the product,they no longer blame themselves,or think they are stupid,they will doubt and blame the company and the design team.Improving the user experience requires the product development team to have a sufficient understanding of the user,to understand the user’s needs,and solve the user’s key points.Therefore,the design team will use various design tools in the product development process.User profile is one of the most important tools.It helps the design team to find opportunities and have unified design goals,and it is also an important tool for effective communication between designers and designers and stakeholdersThe purpose of user profile is to describe typical users,which the author call static user profile.Because the existing user portrait is based on the behavior characteristics of the user at the current stage,the behavior features are not foreseeable and trend,but only the feedback between the user and the current life scene.Therefore,we can only make such a reasonable inference: The product designed based on this image can match the user’s behavior,but it does not necessarily meet the user’s real needs,because the user may not be able to reach the product that meets his needs,such as product that have not been designed.Therefore,under such a premise,no matter how accurate the description of the user’s current situation is,the limitations imposed by the existing product environment cannot be exceeded.This is also the dilemma faced by existing user profile methods.So under this background,the author put forward the concept of trends persona,trying to find the internal connection and the future development trend of the user’s existing lifestyle,try to find the power source and direction of the user’s development,in order to build a Predictive,trending and groundbreaking instructive user portraits which we refer to as trends persona.After defining trends persona,this paper expounds the evolutionary process of persona from static understanding to dynamic comprehension,and explicates the thinking features of dynamic user portraits and the use of trends persona.Based on this,the method and specific dimensions of trends persona are further discussed.Through the support of literature learning and economics,sociology,and psychological theories,the author found that the concept of trends persona can be completely established.The user profile is a description of the behavior-oriented pattern,while the trends persona is the description of the user’s lifestyle based on the users’ life wish.Finally,the four dimensions of the trends persona were verified and adjusted through the practical application during the workshop and the Tulushi outdoor sports tourism project in Guizhou Province. |
