Positive Research On Psychological Evaluation Of Mini-Van Strategic Design

China's commodity markets is changing from the production to the consumer as domination.As Mini-Van enterprises,we must establish a development strategy that not only has own characteristics but also adapts to the new changes in the reformation in order to seek new development and win in the increasing homogenous market competition.Faced with this kind of market environment,the effective way to enhance the competitiveness of enterprises is developing different products in line with consumer demand and market trends.The paper of Positive Research on Psychological Evaluation of Mini-Van Strategic Design,on the basis of depth study the"design risk management decision-making funnel","SWOT analysis model"," balanced scorecard "," psychological evaluation of design effection ","customer value and satisfaction"and so on,introduction of the literature search, headed turmoil,experts interviews of market survey,launchs the consumption markets and patterns of Mini-Van and finds Mini-Van users concern about elements.And the application questionnaire of the psychological evaluation of Mini-Van strategic design,by factor analysis we obtain the 17 main factors from 58 variables constituting function factor, power factor, basic configuration factor,quality factor, service factor,human factor,shape factor,material factor,safety factor,color factor,information channels factor,brand factor,cost factor,sales factor,additional allocation factor,environmental factor and interior factor.Finally we get the attitude scale of the psychological evaluation of Mini-Van strategic design with good reliability and validity.It provides theoretical foundation for the psychological evaluation of Mini-Van strategic design and enrichs the relevant theory.The paper analyzes the advantages and disadvantages development environment of Mini-Van enterprises,production and sales volume of Mini-Van in recent years,profiles of representative Mini-Van enterprises,market share and product line,formation,development and design of Mini-Van,summarizes the development process of Mini-Van,forecaststhe Mini-Van market,modeling and functional development trends,provides reference for the Mini-Van strategic design.The study methods and conclusions can guide the Mini-Van enterprises to design the products in line with consumer demand and the market trends in order to avoid the risk of investment. At the same time this research is attemption applys factor analysis to transport products.The paper methods and conclusions provide reference for the future relevant research.