The Study On The Operation And Management Mode Of The High Speed Passenger Line Station

When the Eleventh Five-Year Plan for our country definitely proposes vigorously develops traffic infrastructure construction and perfects integrated transportation system, the High Speed Passenger Line is significant as an important project of traffic infrastructure construction. The operation management of the railway station of the High Speed Passenger Line which is not the same as existing station should embody new concept and new thinking, and the mode will certainly have an important position in the development of the railway transportation.Firstly, the paper analyzes the operation and management mode of railway stations in our country and the existing problem of that. After doing some research of relative materials abroad, some conclusions can be made. The connection among station, line and operation can be analyzed through correlation theory of public goods, infrastructure and capital.Secondly, the paper can conclude the demands of the station management and service by studying relative materials of management system and integrated marketing strategy. With the analyses above, the paper can get the matrix of SWOT by summarizing the main factors that affect the operation and management mode of the High Speed Passenger Line Station and doing strategic analysis by the analytical methods of PEST and SWOT.Thirdly, the paper locates the function of the High Speed Passenger Line through its classification. The paper analyzes the work operation and process of the railway station based on its function and regulates assets range of the railway station based on its operation range, analyzes the influencing factors about the assets partition of the High Speed Passenger Line Station .The paper emphasizes on the analysis of joint assets partition, comes out three or more alternative schemes to different types and does comparative analysis to different possible management modes.Lastly, the operation and management mode of the High Speed Passenger Line of different types can be concluded on the basis of comprehensive analysis. Besides, the paper also does some research on passenger tickets sales strategy, passenger tickets business assignment and commercial management strategy of the High Speed Passenger Line. Meanwhile, other strategies such as green operation and franchising operation are also primarily analyzed.