City Identity System An Original Study On The Method To Improve City Image

Namsikmu, the famous turkey poet says that only two things will not be forgetton in ons's life and one is the face of mother, and another is the image of city.On the one hand, after entering the post-industry, multiplicity comes to be the topic of the age. But blindfold construction, disorder development and nonsensical planning and design make cities get into confusion and maze, while mechanical imitation and apish duplication make cities tend toward to monotony and vapidity. On the other hand, it is necessary for cities to be managed in order to improve the competition ability among the cities in the condition of the market economy. Thus, a lively, heathy, engant and characteristic city visage is the most essential factor of the development of city.There have been many theories about city image, but most of them are distributed in the different fields and not come to being a complete system and a easily-operated mothed."City-Identity-System" attempt to combines the theories and method of CIS with those of city design, to be an amalgamation of city planning and art on base of the above background.The article makes the parallel study of "Coporate-Identity-System" and other theories about city image, then puts forward that "City-dentity-System" is the way to improve city image from the new angle. The aticle analyses the necessity and possibility of '"City-Identity-System", and explain its idea, meaning and system, and futher discusses the method and procedure, which are also attempted to put into practice.