Visualization Aided Model For Product Concept Design

The paper begins with general process, strategy, and method of product design,analyzes process model, characteristics of concept design, and points out the essence ofconcept design is creativity. From a discussion of creative thinking, the application ofcreative method and visualization technique is pointed out to be capable of acceleratingcreative course and enlightening creativity. Furthermore with emphasis being put onstudy of Function Design Creative Method and Theory of Inventive Problem Solving,the guiding in thinking and operability in design of these two creative design methodsare indicated, concept design elements and creative design elements are taken out toform systematical and hierarchical process model of creative design. Throughsummarization and organization of function principle solutions and contradictionresolving principles, corresponding design rule and database are established inconsecution and hierarchy. Based on former study, the proposal is put forward thatdesign thinking, rule, and technique be combined organically, whose content andrelation be presented in visual form of varieties, with designers being the center andconcept creative design elements being the masterstroke, to set up a integratedvisualization aided environment. By means of effectively visually interaction, thedesigner can devote his mind to creative conceiving. As a result, a software prototype ofVisualization Aided Model for Product Concept Design is worked out, with cases tovalidate its practicability and effect.