Research On Novelty Product Creative Design

At the beginning of this century, creative industry develops worldwide. It plays a more and more important role in the global economic development, and it has been the most active element which can push the economic development. Owing to the powerful support from the government, creative industry develops rapidly in China. Chinese economy is in the important transform stage from"Made in China"to"Create in China". Originality and product creative design are the important content in this stage, which relate to not only the development of creative industry in China, but also the economic development in China.Novelty product is a kind of creative product which is mainly the household supply and is born with the creative industry background. It is the resultant of the high-level supplies demand and mental desire from customers. However, due to various reasons, the creative design of novelty product and the product market contains a variety of problems; the research focus on the novelty product design is imminent. Meanwhile, novelty production is a typical creative product. The research on it is good for both the healthy development of this type of product and the development of product creative design and creative industry.On this condition, this thesis researches on novelty product creative design systematically. Firstly, starting from the product research, these are analyzed respectively: the connotation of product, characteristics, consumer, development situation and problems of products. Secondly, for the product creative design, the research is done on the creative thinking,the creative direction, the creative elements and the creative method which made them systematized and regularized. It proposes that product creative design should focus on the main creative element and secondary creative element of the creative direction, and starting from the creative direction. Moreover, it concludes series of creative method on novelty product design from types of creative elements. On this basis, it raises a set of creative design process for novelty product creative design. This design process focuses on design problem proposing and creative design exploration, which integrates the following characteristics: flexibility, regularity and efficiency from creative problem solving method; high quality and efficiency, divergent thinking from Mandala thinking method. Finally, taken the novelty wall-hung plastic sanitary appliances as the design object, product creative design is practiced with the creative methods and creative design process which is raised in this thesis.