Brand Design Of Baiyi Dynamic Air Disinfection Machine

Visual image design is the form of tangible and intangible products; the purpose is to identify the enterprise products or services, and to distinguish between the products and services of competitors. The visual image design of the product is no longer limited to the product packaging, but the product’s brand, packaging and promotion of a comprehensive design. A kind of integrated design for the product’s brand and target demands. Electronic Science and technology products are different from general merchandise, with its own unique and regional, the product itself contains the meaning and culture is an important part of its value.This study combined with Shenzhen Hongbaili Purification Technology Co., Ltd. the R & amp; D and production of Baiyi dynamic disinfection products, new product development and packaging case study and design of the visual image of the product. Through the product positioning, brand, packaging, graphic design and marketing channels of the image design to be integrated, so as to complete the product’s visual image design strategy and design and application of integrated design. Facing the air purifier this emerging market, the market order of chaos. And there are many hidden dangers, some enterprises even face the state of crisis of survival. Therefore, the air purifier enterprise development imperative is to expand the product area at the same time, shape the corporate brand image. Shenzhen Hongbaili Purification Technology Co., Ltd. in order to win in the fierce competition, unless improve the technological content of products and quality, establish a brand image is critical.It is expected that this research can stimulate the awareness of the product visual image research and design, establish a platform for knowledge exchange of product visual image, so as to improve the product’s awareness to expand the sales effect. On the other hand will brand into the product, can better help enterprises to new design, new thinking to develop new technology product brand, product packaging and marketing strategy to design to promote industrial upgrading, increase product added value, so that the core competitiveness of enterprises and the overall image has been improved. At the same time, the practical value of the case design can provide suggestions and improvement for the further development of the new technology products market, the research and design of the visual image of the product.