| Due to resource, environment and traffic and other problems, so the lighter, energy-saving technology will be the future direction of the car's development. In addition, the best meet the consumer demand for personalized car color design, will be able to improve customer satisfaction, thereby enhancing the design added value of the car. To enhance the value of our own car brand is this paper's final target, selecting a group of college students which is potential users of micro-cars, and this paper starting on the temperament which is one of the psychological characteristics of individual consumers, have a depth research on the color of micro-cars, producing a compact car color trend analysis. On the basis of the research of college student's awareness of color and individual needs, combined with survey data, the result shows there were significant differences on the students of different temperament types on car's color preference. Then build the personalized micro-car color images scale and image adjective scale map based on college students ' temperament types, wish it can bring some reference value for China's color research of micro-cars.This paper first is picking about temperament, color science and color imagery and other relevant theories. Secondly, carried out a depth research analysis of color situation of the currently micro-car. Then has carried out the color images evaluation experiments about the select of color samples for this time, and on this basis, make out the final questionnaire which divided into four parts. And then use statistical methods to analyze the survey data, focused on the relationship between college students ' temperament type and color preference about micro-car. Finally, according to the analysis of the relationship between basic color in the questionnaire and color image, build the personalized micro-car color images scale and image adjective scale map based on college student's temperament types. |
