Research On Color Design Of Child Safety Seat Based On Image

With the increasing sales of domestic private cars,the awareness of traffic safety of parents of infants and young children is also improving.The market of child safety seats is developing steadily,and people pay more and more attention to the emotional experience brought by the products and the use process.Excellent color design can not only meet the psychological demands of consumers,but also improve the competitiveness of products and increase the added value of products.In the design of children’s products,color has a more distinctive role.At present,the industrial design of child safety seat at home and abroad pays more attention to the design of functional structure,and lacks the consideration of user color image;most of the color design strategies formulated by enterprises are oriented to all,and lack of thinking about the differences of specific user needs,and the overall user participation is weak.How to quantify users’ perceptual cognition of color,sort out the differences of color cognition of different user groups,and put forward a relatively objective perceptual evaluation method is the core research and evaluation of product color design,which is also the focus of this paper.Based on the color image,combined with the PCCS color system and Kansei Engineering related research and methods,this paper carries out specific research on the color of child safety seat.The first is to sort out the theory of color science and children’s color,to lay the foundation for the follow-up research.Secondly,according to the current situation of color design of children’s safety seats in the market,we found the rules and problems of product color use,analyzed and extracted the color of excellent children’s products,and constructed the children’s color space based on PCCS color system,which laid the foundation for the follow-up color matching of children’s safety seats.Through literature collection of children’s seat color image vocabulary,combined with questionnaire survey,expert evaluation,cluster analysis and other methods,five most representative color image semantics are selected as the image scale in quantitative space.Combined with PCCS children’s color space,the color evaluation samples are constructed by using orthogonal design idea,and the representative samples are determined by combining with multi-scale screening rules.The semantic difference method is used to evaluate the color image of the samples,and the relationship between color attributes and images is analyzed,so as to lay a foundation for the future color design practice of children’s safety seats.Then,according to user interviews and questionnaires,the user behavior variables of child safety seat are determined,and the user groups are classified according to user behavior characteristics.Combined with user needs and color harmony method,the color design practice of child safety seat is carried out.Finally,according to the practice of color design,the color evaluation process based on weighted grey correlation analysis is established.This study is user-oriented,quantifies the relationship between the color of child safety seats and the emotional appeal of users,and provides a more perfect method of color design and evaluation,so as to better understand the color design and development of child safety seats and related children’s products.