On The Concept Of Cultural Consumption Of The Impact Of Fashion Design

Modern consumption, cultural consumption to become a fashion consumption is a growing number of consumer identity and to follow, cultural commercialization and consumption of symbolic features also become increasingly evident. When consumers buy goods pay more attention to hidden behind the soft commodities in the commodity value, the soft value of the goods more often borne by the culture at this time of cultural goods has become the symbol. Clothing as a social and cultural symbols, as many consumers of self-culture must-packaged goods, the consumption of clothing as the desire to meet the spiritual and cultural aspects of a way. Costume design is based on the premise of market consumption, consumer and service center for the design of object-cultural behavior, so fashion design course of conduct, consumer spending plays a very important concept of its effect. As consumers of different types of cultural consumption, a wide range of concepts, making clothing design style pluralistic direction, popular cycle gradually shortened, emotional factors, has gradually increased. Deal with these effects, costume design should be continuously explored and dissemination of clothing brand culture and integrate into the consciousness of service, reflect the innovative concept of lifestyle. To inject through clothing design culture, to adapt to consumer demand for multi-cultural consumption, and costume design of such a culture designed to ultimately lead people to act in the direction of cultural consumption.