The Research About The System Of Stylize Clothing Retail Terminal

Along with the in-depth development of brand, domestic garment enterprises began to make use of capital operation, which has become an inevitable trend. On the one hand, stability channels competitiveness is the basic part; on the other hand, the construction of an actively "specialized terminals "can make the market-share stabilized.The establishment of information management and the professional retail system on the one hand provide true, rapid market data to help enterprises to establish a scientific rapid response; the other hand, can effectively promote brand image, enhance the brand vitality in the market.This paper mainly inspired in the leapfrog development of China's domestic sport brands, according to the status of the domestic clothing brands'development and the unique consumption environment, to sum up the significance of the subject. During the process of research, I gain the primary information including the method of the practice in fashion shops, the interviews to the terminal employees, terminal supervisors, consumers and the university student. Also collect photographs and the arguments through the Internet. In order to establish a evaluate model, I also carried out a questionnaire survey and analysis the date. In this research, I proposed the concept:"the system of the stylized clothing retail store", and established the initial clothing stores system-evaluate model. This subject mainly carried out at a theoretical analysis level, in order to help the enterprise to manage the retail terminal effectively.This paper will attempt to gain the following conclusions: Terminal retail competition will become an important aspect of clothing brands'competition; the stylized display is an important form to raise the performance of the brand; the concept of the system of the stylized clothing retail store; the idea of the synchronization management on the design and display; the evaluation system of the stylized clothing retail store, etc.