| Childhood is a period of children from birth to maturity period of thebeginning of the stage. and it is a society period of never knowing thecertain outlook to the period of the individual. "Play" is a process of studyand education for children. Lushun, great thinker and litterateur, says:"Playing game is the most proper behavior of children, the toy is thechildren's angel." Chen heqin psychologist and educationist for children,further points out:" Play, surely is very important, the toy is moreimportant." Toy provides a way of playing game and a best study methodfor them as well. Lovely toy is a way to educate children and affect thesentiment of children slowly. Toy packing industry, which Affiliated tochildren's toy, has important value and significance of research.Wanting to discover how to design for children, we must specialize inthe target subdivision stratage of the present packing market and analysisof children user group. Childhood is the start of life. Packing palys animportant role in children's buying toys because of the psychologicalfeatures of children and the special role children are endowed with. Thisessay emphasizes on the realization process of children.This paper combines psychology and consumer science, the arts,design methodology. It uses abundant datas to infer that differentpsychological characters of children lead to different characters of toy consumption conduct .This difference reflects on the packing style of toys.This essay analyzes the psychological characters and consumptionpsychology of children and sums up a series of packaging design theoryaccording to children's psychological character. This essay tries to makegeneral research on psychology, activity, culture, values and moral valuesof children through comparison and analysis. It finds out the nativeconnection from the external phenomena and stable factors from instablefactors, then directs the designs of toy packing as well as providesscientific basis according to these factors. |
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