Research About The Oomph Aesthetics In Modern Fashion Design

Oomph, as one of the very popular glossaries, expressed as different art forms in the society, as a result, people paid more attention to it. In the modern fashion design realm, the clothing art has drawn a great lesson from the theories about sex of Sigmund Freud. Sex is not only the motivation of the art creation, but also is the source of clothing esthetics. Therefore the taste of oomph which promoted by the consciousness of sexy aesthetics completed the unity between sex mental and beauty sentiment. With leading it makes the sex appeal and sex impulse to a higher degree, that bringing personal pursuit of beauty into a merit system that humankind pursuing the goodliness.This paper beginning with the art of original naked body ornament, analyzed the generation of the consciousness about sex in primitive society. And take this as a line, I also expatiated the reason of pursuing clothing sex appeal and the orientation of it by the ways of the human body esthetics, psychology, clothing esthetics etc. Except these I also summarized some expression forms about the beauty of oomph in the modern fashion design by the analysis of a large number of fashion pictures and examples. And based on these combined with the fact of development society, I bring forward a new idea that remolding the oomph esthetics. As a word, the whole article always with the clew of the consciousness of sex esthetics, in which I always expressed with human body, clothing and oomph. The aim is let the designer and people have a deep realize of sexy clothing. As the same time it can make the fashion design which designed for people can be better and more consciously, also can it adapt the development of society and market.