The Developing Strategy Research Of JingDe Town Chinaware Industry

Since long time ago chinaware was produced in JINGDE town which ever was recognized as the international chinaware city. However the industry of JINGDE town is not optimistic recently. The author adopts the knowledge of learning during EMBA and researches on the strategy of JING DE's industry development. The purpose of this article is to explore a method that rallies chinaware industry of JINGDE town.Chapter1 introduces about our country and international status of chinaware industry. Portrait expatiate JING DE's industry development course, after that summarizes existent main problem. Chapter2 landscape orientation compares JING DE's industry condition. Bandwuli and SWOT like these analyze method pilot study JING DE's industry policy. Definitude imperatives develop chinaware industry in JING DE town. Chapter 3 summarizes JING DE's last five years of successful strategies in production of china, thus illustrating china's gradual uprising in the industry of china. Chapter 4 evinces this paper's conclusions and ratiocinations. The main topics including - categories of china, enterprises of china, government support, and the environment, altogether reflect the suitable methods of china production in JING DE.This paper recommends that JING DE should focus on developing high technology relating to a new level of production of china, grasp mandatory techniques, and utilize the government's support, to in effect create a suitable and affordable brand. So that we can consolidate upon the nation's rich industry in china, but also improvise, to guide it into a more realistic and grand zone.