The Study On The Infants' Intelligence-exploit Toy Design

China is the world's biggest country in toy manufacture and export, whereas most of Chinese toy manufacturer are OEM. In order to bring China into"a strong country"rather than"a big country"in toy production, toy design must be the forthgoer. Study on the infants'intelligence-exploit toy design will provide necessary academic support for toy design practice.Firstly, the thesis studies the relationship between intelligence, game and toy on the basis of cognition of the three, and brings forward that toy is game's substance factor, game is toy's funtion carrier, toy and game are of great significance to infant's intelligence-exploitation.Then, the article discusses some design-related factors like function, consumption, theme and experience, and makes detailed expatiation on the design of color, material and shape. As to the shape design, the main forms of toy shape can be representational shape, cartoon shape and abstract shape; as to the color design, rule of contrast and consonance can be used to get color balance; as to the material design, the material used for toy should be environmental-kind, as well as provide infant enough apperceive experience.In the end, the article sums up the general principle in the design of infants'intelligence-exploit toy, and points out that infants'intelligence-exploit toy design should take the function as the start point, take the security as the precondition, take the infants'character as the base, take the modern science and technology as the platform, take the aesthetics as director, take the market as the guide and take the innovation as the tenet.This study is done on the basis of predecessors'study,and takes infants'intelligence-exploit toy as the target. The author hopes it could be helpful to advance our toy design level.