Research And Application Of Infant And Chlid Clothing Design From The Perspective Of Consumer Behavior

With the implementation of the national two-child policy,according to the annual"China Statistical Yearbook" data of the National Bureau of Statistics,it is found that the newborn population has indeed increased in 2016 and 2017.However,the decrease in the number of newborns in 2018 and 2019 means that the number of infants and young children at the right age in 2020 will decrease.It seems that the advancement of social civilization and science and technology has made the consumer's consumption structure upgraded,which has effectively promoted the development of the infant clothing industry to a certain extent.However,the decrease in the number of infants and young children will undoubtedly bring greater competition and challenges to the infant clothing market.In the face of greater market pressure,the design of infant clothing should not only conform to the physiological and psychological characteristics of infants and young children,but also cannot separate the connection between infants and young children and consumers as the final decision makers.Based on the perspective of consumer behavior,in order to infant clothing as the basic design study,conducted research through a variety of literature research,observation,questionnaire,empirical analysis and so on.Through the analysis of the physiological and psychological characteristics of infants and young children,and its particularity is listed as a necessary reference theoretical basis for clothing design Collect relevant data on infant clothing consumers through questionnaires.Through empirical analysis of it through metrology,it is concluded that the psychological,cognitive,and economic aspects have an impact on the consumer behavior of infant clothing consumers.This article makes full use of the basic theoretical basis and the results of empirical analysis,and will focus on the study and application of modeling structure,process treatment,fabric,pattern and functionality in infant clothing,and will be supported by design practice.Based on the perspective of consumer consumption behavior,this paper conducts an empirical analysis of the various factors that affect it.It not only confirms the relevance of infant clothing design and consumption behavior,but also serves as a reference for the development of infant clothing design.