| Based on company capacity theory, company knowledge theory of competitive advantage, this article do research on the competitive pattern of pharmaceutical development company with value chain and SWOT analysis method, which the following is the main contents:Analyzed the history and development status of pharmaceutical development company in China, it is inevitable to research on competitive pattern of pharmaceutical development company. Through the research on competitive advantage theory, the article educe the competitive advantage factors of pharmaceutical development company , establish the competitive advantage pattern of research and development company through the construction of their own ability, which is establish their own technical platforms based on learning ability, knowledge protection and imitate innovation ability, buildup the competitive pattern of company alliance forces, make it applicable to small and medium-sized Chinese pharmaceutical development company . In addition, the practice of the competitive pattern in a company proves that the pattern is feasible. In short, through the depth analysis on the competitive pattern of pharmaceutical development company, expect that it can provide some guidance to domestic pharmaceutical development company.
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