Research On The Leading Power Of Mainstream Ideology To College Students In The Era Of Mobile Internet

In recent years,the rapid innovation,popularization and application of mobile communication and new media technology have further triggered many social changes,such as the transformation of social information communication mode to“grassroots”,“fast food” and the transformation of public communication concept to entertainment and sensibility.For college students whose ideas and values are still at an important stage of development and change,various ideologies hidden in the information flood in the era of mobile Internet,especially non mainstream ideologies,have had a great impact on them.Therefore,how to improve the leading power of mainstream ideology to college students in the era of mobile Internet,the socialist ideology guided by Marxism leads the development of college students’ thought and behavior,which is the focus of the current social and academic circles.The current academic research on the leading power of mainstream ideology to college students mainly focuses on the analysis of the negative impact of modern communication technologies such as new media on the work of ideological education in colleges and universities,but insufficient research on the leading power of mainstream ideology itself,and the basic logic of the impact of technological and social changes insufficient attention to positive and negative impacts and systematic improvement path.Therefore,it is necessary to go beyond the research limitations of colleges and universities from a single perspective and ignore the fundamental problem of the leading power of mainstream ideology.On the basis of deeply excavating the leading power of mainstream ideology,it is necessary to systematically analyze the logic of the impact of the era of mobile Internet on the leading power of mainstream ideology to college students.Then,it further summarizes the opportunities and difficulties,reveals the problems and causes,and then puts forward a systematic optimization path suitable for the improvement of the leading power of mainstream ideology to college students.In the research process,by analyzing the application process of the leading power of mainstream ideology,inspired by the classical theory of 5W communication mode of communication and the principle of equivalent substitution relationship between resultant force and component force in physics,this dissertation deconstructs the leading power of mainstream ideology and turns it into the power of subject guidance,the power of content interpretation,the power of channel communication and the power of object absorption,so as to provide a systematic detailed analysis path of the leading power of mainstream ideology.On this basis,based on the background of the era of mobile Internet,it is proposed that the era of mobile Internet not only means the innovation and application of mobile communication,new media,big data and other technologies,but also a “systematic operation on social organisms”promoted by the popularization of technology.Its influence on the leading power of mainstream ideology to college students is more intuitively reflected in the development and changes of the four components.First of all,the power of subject guidance is decentralized,that is,the “Grass-roots” public and new media,algorithm recommendation technology are launched.On the basis of promoting the opening of information production rights,the transfer of customs rights and the transformation of processing logic,the power application subject expands to the grass-roots.Secondly,the power of content interpretation is diluted,which is specifically reflected in the emergence of excessive and fragmented information and the information dissemination following the law of attention orientation,which promotes the vertical and incremental prominence of mainstream ideological information,the horizontal and insufficient supply of information,and the presentation of information with the characteristics of fragmentation and concealment.Thirdly,the change of the power of channel communication is mainly due to the popularization of new media technology to promote the change of social media consumption,the prevalence of scene communication and the wide bridging of weak relations,and then promote the multi-dimensional development of power application channels in carriers,methods and paths.Finally,the fluctuation of the power of object absorption,that is,the new media user identity of college students promotes them to be more dynamic,seek aggregation with each other and prefer emotional experience.The role of the era of mobile Internet in the leading power of mainstream ideology to college students can be divided into advantages and disadvantages.Technological and social change not only bring opportunities to improve the leading power of mainstream ideology to college students,but also put it in many difficulties.The opportunity lies in: in the dimension of the power of subject guidance,the strengthening of relationship links,the interconnection of networks and the shift of subject concept promote the growth and optimization of power application subjects to absorb multi-dimensional vitality;in the dimension of the power of content interpretation,high-quality social development,the superposition of collective wisdom and new technology investment add abundant energy to realistic interpretation and subject translation;in the dimension of the power of channel communication,new media and big data applications provide new technologies for the innovation and development of methods;In the dimension of the power of object absorption,the increment of “gap space-time”,the on-line and cross space-time aggregation of all staff are helpful for college students to absorb mainstream ideology can usher in the extension of time and space.The dilemma lies in: the crisis of the authority of higher education,the amplification of subject error demonstration behavior and two kinds of chaos in the construction of subject expression,which leads to the weakening of the power of subject guidance;the enlargement of social contradictions and conflicts,the tendency of “Pan centralization” translation and the fragmentation of communication logic undermine the systematicness of interpretation,resulting in the reduction of the power of content interpretation;the spread of non mainstream ideology,“information cocoon room” constitutes communication obstruction and the uncontrollability of the complex system of communication intermediary leads to the decline of the power of channel communication;the negative evolution of some college students’ spiritual pursuit,the contradiction of the degradation of subjective initiative and the lack of information literacy of network media lead to the depression of the power of object absorption.In order to seize the opportunity and break through the difficulties,we should promote the coordinated guidance of responsible and social subjects to condense the subject guidance,gather high-quality communication materials around the mainstream ideology to enhance the content interpretation,improve the communication space and optimize the combination of communication intermediaries to enhance the channel communication,and promote the organic unity of college students’ thoughts and actions to enhance the object absorption,so as to put forward the systematic path to improve the leading power of mainstream ideology to college students.