Exhibition Research In The Early Stage Of Reform And Opening-up (1978-1987)

The rise of Bo(Exhibition)is mainly due to the needs of commodity economy and technology communication.Technology invention,civilization communication and commodity circulation are the topics of interest to the organizers of Bo Exhibition.In the planned economy period,China’s circulation field has the characteristics of highly centralized monopoly and closed division,and the commodities in circulation are basically controlled by the plan.In 1981,it officially proposed that the commodity circulation system should be transformed into a "three more and one less" model,implementing a variety of economic components,multiple business methods,multiple distribution channels,and reducing circulation.The trade fair was accompanied by industrial self-sales.It emerged and developed rapidly in the early stage of reform and opening up,and it is one of the business modes of trust trade,trading market and small commodity wholesale market.In the early days of reform and opening up,trade fairs played an important role in unblocking commodity circulation channels and reducing circulation.With the end of the three-year adjustment of the national economy in 1981,in 1982,the 12th National Congress of the Communist Party of China proposed the reform principle of "planned economy as the mainstay and market regulation as the supplement".The reform of the commodity circulation system is in sync with it,and market regulation is receiving more and more attention in the field of commodity circulation.In 1982,the No.1 Document of the Central Government proposed to allow "trial and development of collective business of the social team,such as trade warehouses,joint supply and marketing managers,and agribusiness and industry joint ventures,and gradually realize multi-component,multi-channel,and fewer links".In the order of the first rural and post-urban cities,the "three more and one less" commodity circulation system was restored and established,and the domestic market gradually became active.The China Council for the Promotion of International Trade was established in May 1952 and was the first national private economic and trade group after the founding of New China.Since its inception,it has become a channel for the Chinese economic and trade circles to reach out to the outside world,especially the non-governmental exchanges in the West.During the period of the founding of the association,the "Exhibition Department to China" and the "Exhibition Exhibition Department" were set up.The exhibitions hosted by the China Council for the Promotion of International Trade(CCPIT)are mainly economic and trade-oriented exhibitions;the exhibitions abroad mainly focus on China’s economic and trade exhibitions and participation in international fairs.In 1982,they were invited to participate in the World Expo.After the reform and opening up,the CCPIT’s overseas exhibition business changed the practice of only exhibiting and not doing business in the past.In addition to serving diplomatic services,the exhibition also serves economic and trade.As the number of exhibitions has increased,the tasks,content and form of the exhibition have also changed.With the continuous deepening of China’s foreign trade system reform,in order to meet the needs of China’s foreign trade development,the China Council for the Promotion of International Trade has undergone major reforms in the form of exhibitions abroad,focusing on the combination of exhibition and trade,and more and more overseas exhibitions are adopted.In the form of booths,some foreign trade,industry and trade companies were organized to participate,and trade groups were dispatched to negotiate trade and sign contracts with foreign businessmen during the exhibition.In 1986,the China Council for the Promotion of International Trade participated in the Basel Sample Expo in Switzerland,and for the first time adopted a booth-style exhibition format with the main purpose of displaying products,trade transactions and sales,which changed the previous display mode mainly based on publicity achievements.And professionalism is strengthened.With the development of China’s economic construction and the implementation of the policy of opening to the outside world,since the end of the 1970s,foreign exhibitions in China have seen a booming development.Most of the exhibitions hosted by the China Council for the Promotion of International Trade and the branches in the early 1980s were professional single-country exhibitions in China.In 1984,the Chinese government began a comprehensive economic system reform.In the following years,China was an active period for economic system reform.All aspects of the economic system began to reform to adapt to new development plans.The exhibitions in China have also seen changes in regularization,Chinese and foreign co-hosts,and hosting alone.During the period of reform and opening up,the exhibition industry in China showed a trend of inheritance and return.This kind of inheritance is reflected in three aspects.First,the small fair and the CIFIT are in the form of exhibitions,trade fairs,etc.,and the same way in terms of foreign exchange earning through exports and attracting foreign investment.The second is the recovery and development of China’s chambers of commerce and industry associations,and they are involved in the tide of holding exhibitions.Third,the construction of China’s exhibition halls from the exhibition halls of the late Qing Dynasty to the construction of large-scale convention centers,this continuous inheritance is the embodiment of the difficult development of China’s exhibition industry.