| In recent years,with the high development of artificial intelligence,automobile intelligence has become a big trend.The focus on gender differences is a reflection of the segmentation of the automobile market and a sign of the progress of the times.Along with the growth of "her economy",major automobile companies have developed a large number of automobile designs for female users,and female are more involved in automobile purchasing decisions and have become the real "users" of automobile products.Through literature and research,it is found that female users’ demand for driving experience such as ease of use,efficiency,and personalized customization of automobiles has been increasing,which makes female automobile design research gradually shift from the usability fields such as exterior styling,functional structure,interior configuration,and interaction interface to the field of female cognitive ergonomics,such as personalized expansion of the user’s demand for the Human Machine Interface(HMI),and affective cognition.As the main visual carrier of automobile terminal application,in-car HMI is not only an important medium for information interaction,but also an all-round interaction space to meet users’ emotional needs,enhance users’ perception,and improve the user-friendliness of the system.As an indispensable part of automobile intelligent production and manufacturing,HMI occupies an important position in the interior layout,and its development has become one of the selling points and hot spots of automobile intelligentization.At the same time,scholars at home and abroad have carried out a more comprehensive research on in-car HMI at the levels of improving driving safety,enhancing the efficiency of human-computer interaction,and enriching the visual design of the interface,etc.The HMI is an important part of the interior layout,and its development has become one of the selling points and hot spots of automobile intelligence.However,the current design and evaluation of female in-car HMI are still dependent on the male perspective,and the cognitive preferences of female users have not been fully paid attention to.At the same time,the evaluation of female in-car HMI mostly stays on the surface issues such as styling design,visual communication and interface design,without fully considering the psychological mechanism of female under the gender difference and the influence on the interaction efficiency of HMI,and lacks the overall mapping correlation model of the components of in-car HMI design with the human-computer interaction behavior of females.Therefore,whether the appearance of in-car HMI is beautiful or not,and whether it is coordinated with the layout of the overall interior will directly affect the user’s visual enjoyment and driving experience,which is consistent with the shift of female car design from the original "functional carrier" focusing on the appearance to the"emotional carrier" to satisfy the pleasure and personality.This is consistent with the shift of female car design from a "functional carrier" focusing on appearance to an "emotional carrier" satisfying pleasure and personality.As the primary visual carrier for car terminal applications,in-car HMI is not only an important medium for information interaction,but also an all-round interaction space to satisfy users’ emotional needs,enhance users’ perception,and improve the user-friendliness of the system.Scholars at home and abroad have already launched a more comprehensive research on in-car HMI at the levels of improving driving safety,enhancing human-computer interaction efficiency,and enriching interface visual design.However,the current design and evaluation of female in-car HMI are still dependent on the male perspective,and the cognitive preferences of female users have not been fully paid attention to.At the same time,the evaluation of female in-car HMI mostly stays on superficial issues such as styling design,visual communication and interface design,and does not fully consider female psychology and the influence mechanism on HMI interaction efficiency under gender differences,and lacks the overall mapping correlation model between in-car HMI design elements and female human-computer interaction behaviors.Based on the problem of in-depth and unsystematic evaluation of female in-car HMI design,this research proposes a multidimensional design evaluation method for female in-car HMI.based on the integrated mental theory from cognitive psychology,aiming to explore the cognitive preferences of females in in-car HMI.This study is developed from three aspects.Firstly,it delves into the processing of recognition behaviors in in-car HMI by analyzing the cognitive and emotional needs of female users.It concentrates on the cognitive preferences of female users with regard to the constituent elements(including color combinations,graphical icons,and layout structures)of in-car HMI,as well as multimodal physiological data visualization and interface usability evaluation.Secondly,based on the multidimensional evaluation system of the female fusion mind for in-car HMI,the evaluation method is based on the female cognitive preferences,and the evaluation method is based on the female cognitive preferences.After that,based on the female fusion mind in-car HMI multidimensional evaluation system,the core indicators of female in-car HMI multimodal evaluation are obtained based on the female cognitive preference information extraction experiment.Lastly,by integrating both subjective and objective approaches and focusing on the cognitive preferences of female users,a relationship between female subjective preference perception and the objective design attributes of in-car HMI is established.Subsequently,a platform for the evaluation system of female in-car HMI is constructed,and related design practices are conducted.The main elements of this study include the following five areas:I.Under the background of "She-economy".From the perspective of car design,this study analyzes the degree of participation of female users and the developmental trends of female car design amid the evolution towards intelligent car technology.Through surveys,the design characteristics of female users in the car market and the design issues of in-car HMI that concern women are analyzed,and the visual encoding constituent elements in in-car HMI design are summarized.Based on the current domestic and international research status of HMI design and evaluation and multimodal data evaluation methods based on the fusion theory of mind in cognitive psychology,we sort out and analyze the problems related to female cognition and HMI design ergonomics in the current research field,and elucidate the trend and mechanism of female cognitive preference under the fusion theory of mind.The necessity and feasibility of female in-car HMI design evaluation under the development of automobile intelligence are proposed.II.Based on integrated mental theory,this research conducts an analysis of the gender and cognitive characteristics of female users.It systematically summarizes and organizes the characteristic manifestations of females in the aspects of sensation,perception,thought decision-making,and reaction output during the HMI interaction process under the effects of mental models and embodied cognition theory.Combining the dimension of female bodily cognition,the study delineates the interrelationships between female bodies,experience,and cognition.It concentrates on the cognitive processing of integrated mental in female users’behavior decision-making in in-car HMI,with a special emphasis on the analysis of mental models and user experience,and the cognitive preferences of females for in-car HMI under the architecture of embodied cognition.Combing the HMI evaluation system methods and the physiological and psychological evaluation indexes related to this study,analyzing the relevant female characteristic attributes and methodological advantages of multimodal in-car HMI,and constructing the framework of Female Embodied Perception-Cognitive Behavioral Emotional(FEP-CBE)female in-car HMI evaluation system.III.This research undertakes studies on the visual perception and brain cognitive characteristic data extraction of female users in in-car HMI.It organizes theoretical content on visual perceptual mechanisms,emotional brain,and brain oxygen induction mechanisms,selecting Head-Up Display(HUD),functional icons,and central control interaction interface in the in-car HMI system as the main research subjects.Multidimensional feature decomposition method is employed to acquire the characteristic elements of in-car HMI.By utilizing various modalities like Eye Tracking(ET),Functional Near-Infrared Spectroscopy(fNIRS),and subjective questionnaires,the research examines female behavioral responses and emotional states to color combinations,graphical icons,and layout structures in in-car HMI,further defining the types of constitutive elements for female cognitive preferences in in-car HMI.A multimodal physiological data correlation mechanism is constructed for female users’experience in in-car HMI,defining the related collection standards for female in-car HMI cognitive data.IV.From a holistic cognitive perspective,this study explores the correlation and integrality of behavior and cognition of female users in in-car HMI.Replacing"unidimensional decomposition" with "multidimensional integration",this research,based on the characteristics of female cognitive behavioral preferences,analyzes the preference relationships of multidimensional constitutive elements in in-car HMI from the dimension of behavioral emotional response.Based on the Kansei Engineering model(KE)theory and design process,and incorporating a method of subjective-objective mixed evaluation,we construct the Female Emotion-Multidimensional Variable Kansei Engineering model(FE-MVKE)to map the multidimensional emotional preference space of females and its multi-dimensional affective model.Combined with the FEP-CBE model,it forms a comprehensive concept of female behavioral cognition,offering more instructive references for the design evaluation of female-oriented in-car HMI.V.Based on the extracted mental characteristics and behavioral patterns of female users,and according to the FEP-CBE model,core indices for the multimodal evaluation of female in-car HMI are proposed.A decision-making model for the evaluation of female in-car HMI is constructed utilizing the Weight Decision Tree-K-Nearest Neighbor(WDT-KNN)algorithm.Subsequently,a platform for evaluating female in-car HMI systems is developed based on this model,followed by practical design implementations.The design practices are assessed through feasibility tests and scale evaluations to validate their feasibility and effectiveness.Based on the aforementioned work,this study centers on female users and distinguishes itself from traditional user research methods which tend to generalize male and female traits.It integrates theoretical research with case practice,combining relevant theories from cognitive psychology,design studies,aesthetics,and ergonomics to conduct a comprehensive analysis and objective evaluation of female user needs.From this,cognitive preference models,multimodal physiological data quantification,and a female in-car HMI evaluation system platform have been constructed.Comprehensive methods for cognitive preferences and design evaluation of female in-car HMI are proposed,providing a reference for the feminization of HMI design.This study is dedicated to addressing challenging issues in the design and evaluation of in-car HMI,such as the acquisition,representation,and modeling of female behavioral physiological signal cognitive information,emotional analysis,and design.It has theoretical significance in improving the multimodal female physiological data correlation mechanism during the design and development process of the female user interface,and in enhancing the scientific nature of evaluations and decisions in female user behavior cognitive models.On the other hand,it provides solutions for establishing a bidirectional interactive channel between in-car HMI and female users,allowing for more accurate identification,processing,and response to the usage habits,emotional needs,and behavioral cognitive preferences of female users.This research not only can enhance the user experience and user satisfaction of in-car HMI during the development process of intelligent car technology but also holds substantial practical value in increasing the market share of female car consumers and enhancing the competitive strength in the female car market. |
