Research On Value Migration Of Mobile Internet Industry In The Context Of Of Digital Economy

In the age of digital economy,digitized knowledge and data resource have become the new key factors of production.As a typical representative of the digital economy,mobile internet industry is impacting and changing state governance model,enterprise operation mechanism,organization management practice,as well as the life style of the mass.Whether in the industrial economy era or in the context of digital economy,the existence of the phenomenon of industrial value migration persists.This dissertation is based on theoretical study and literature research,it takes the mobile Internet industry value migration as the main thrust,with empirical analysis.It analyzes the driving factors and internal mechanism of the mobile Internet industry value migration,while systematically studies the driving force and evolution path of the mobile Internet industry value migration.Firstly,this disseration presents the status quo and recent progress in the research of industrial value migration,driving factors,and mobile Internet industry value migration in academia both domestic and international,and scientifically defined the essense and extension of the concepts of digital economy and sharing economy,mobile Internet and mobile Internet industry,value creation and value migration,platform enterprise,etc.It established a spectrum of the mobile Internet industry by combining mobile Internet's technical characterstics and application charaterstics.Building upon these,this disseration derived the forming condition and basis for the mobile Internet industry,summarized the motivation and evolution path of the value transfer of the mobile Internet industry,and analyzed the internal mechanism of the value migration of the mobile Internet industry.Secondly,through the research hypothesis,this dissertation established the conceptual model of the value transfer of the mobile Internet industry.It expounded the correlation between latent variables and observation variables,independent variables and dependent variables and studies the characteristics of the value transfer of the mobile Internet industry by leveraging the conformatory factor analysis(CFA)and structural equation model(SEM).This paper discussed the coupling between the migration of value of the mobile Internet industry and the change of the demand of digital consumption,and then analyzes the behavior and evolution trend of digital consumption,the behavior of digital consumers in the migration of value and the influence of the externality of the network on the migration of value of the mobile Internet industry.Based on the above research logic and ideas,this disseration draws the following conclusions:Platform-oriented organization in the context of digital economy is a new subject of open innovation and value creation,the value migration of mobile Internet industry is influenced by several key factors,the value migration of mobile Internet industry is coupled with digital consumption behavior,the "user-demand"-oriented value creation leads the innovation and value creation of mobile Internet industry,and the coupling between the innovation subjects of digit-enabled mobile Internet industry,the platform-oriented organization is the key node of the value migration of the mobile Internet industry,and the digital empowerment in the mobile Internet industry scenario is not only objective but also has multiplier effect.The research shows that because the value migration conditions and foundations is different between the cases of industrial economy and digital economy,the drivers of industrial value migration can be characterized by shared factors and specific factors,while the key drivers of value migration in mobile Internet industry are factored into customer demand,technological progress,data resources,open platform,value creation,network capability,and innovation performance.The main innovations in this dissertation are as follows:firstly,it revealed and summarized the key drivers of value migration in the mobile connected industry.The key drivers of value migration in the mobile Internet industry under the digital economy are customer demand,technological progress,data resources,open platform,value creation,network capability,and innovation performance.And then,by using questionnaire method and case analysis method,this study clarified the relationship between the various drivers of mobile Internet industry value transfer by constructing structural equation model,and on this basis,established the concept model of mobile Internet industry value migration.Thirdly,it revealed the realization path and key node of the value migration of mobile Internet industry.Based on a digital perspective,this study systematically studied the driving role of value migration in the dynamic evolution of enterprise strategy and its internal mechanism,and the realization path of value migration in mobile Internet industry includes relying on emerging technologies and making effective use of data resources,creating open platform organization,establishing value creation sites and mechanisms,and expanding enterprise network capabilities in all aspects.Platform-oriented enterprises are the key nodes of value migration in mobile Internet industry.