Study On Operation Mechanism Of Shanghai Songjiang Art Factory（1977-1995）

Art Factory is a cultural enterprise under collective ownership founded by the government from the late 1970s to the mid-1990s.It is an economic entity combining culture and industry,active in counties,towns and villages in Jiangsu Province,Shanghai and other regions.In terms of business scope,literary and art factories belong to light industrial processing enterprises;in terms of establishment purpose and personnel composition,they belong to literary and art propaganda teams,equivalent to amateur troupes.In the 1970s,under the influence of the economic and cultural model of southern Jiangsu Province,Shazhou County of Jiangsu Province established the first literary and art factory in China.The factory with "male（social）do（cultural）stand pipe,and art work,mainly on industry,with wen wen" for manages the factory principle,at the same time to undertake material production and the dual tasks of literature and art propaganda,is engaged in the industrial production provide funds for mass culture,and the local literature and art propaganda teams to carry out the theatrical performances,have greatly enriched the local rural cultural life of the masses.After the reform and opening up,the Propaganda Department of the CPC Central Committee and the Ministry of Culture affirmed the experience of Shazhou County Art Factory in Jiangsu Province,which caused a nationwide learning boom.In 1977,Shanghai Songjiang County established the first literary and art factory in the city,after the city’s townships all promote factories.The birth of the factory with the characteristics of age,the self-sufficient operation mechanism cracked the masses culture in China is facing in the early years of the reform and opening up the lack of platform,the problem of lack of funds,lack of talent,lack of performance,not only formed the effective amateur literary talent cultivation mechanism,the performance of original documents of a batch of influential,also promoted the inheritance and development of the local opera.Around 1995,although the Art Factory gradually faded out of the historical stage in the rapid development of China’s market economy,the 18-year history of running the factory still exerted a huge influence on the development of Shanghai’s mass culture.A group of outstanding literary and artistic talents incubated by the Art Factory are still active on the stage of contemporary drama art.In this paper,in the process of combing the historical development of Shanghai Art Factory,with a 1977-1995 Shanghai songjiang based on Art Factory,the Angle will focus its "and art work together,to the" industry of industrial production operation mechanism and the talent training mechanism,to glimpse leopard,attempts to summarize the plant communities in Shanghai rural masses with art and literature literary development valuable experience,train of thought for the development of today’s popular culture.The first chapter combines the political,economic,social and cultural background to sort out the development of literary and art factories in Shazhou County,Shanghai and Songjiang County,Jiangsu Province,and explore the reasons for their decline and decline.The second chapter focuses on the elements such as organizational structure,platform,capital and personnel,analyzes the positive,counterbalance and negative influences between the industrial production mode and the literary and artistic production mode,and studies the reasons for the transformation and development of literary and artistic factories in the wave of market economy in the 1990s.The third chapter from the factory’s recruitment,training,performance,work,talents in five aspects,summarize its literary talent "seed"developing network system,and use of human performance,social performance,such as theory,analysis the factory program,fragment practice carried out "imitation" ideal model" "type of teaching mode;The fourth chapter studies the practical significance of the art factory,based on the present,analyses the limitations of the factory in today’s society and could not be rebuilt,and the factory literary talent training mode and the amateur art integrating training practice,to explore for its popularity promotion value of art education,in opera tradition application value,with the development of the team as well as to the mass culture to foster the aspects of application value.