Research On The Corporate History Of Ting Hsin Group (Master Kong)

Taiwan-invested enterprises are important media of the trade between the Mainland and Taiwan. Tingyi (Cayman Islands) Holding Corp. distinguishes itself in the field as a first solar of the Taiwanese enterprises on the Mainland. Because of this, doing research on the company does make theoretic and realistic sense to help people understand the cross-strait economic relationship.Ting Hsin International Group was developed from a small lipid processing individual workshop. Up to now, the Group has obtained the over lordship in the world market of producing instant noodles and in the Mainland beverage-producing industry, besides being involved in retail chain industry, restaurant chain industry, logistics, real estate market, etc. What's more, it has succeeded in controlling interests of Wei-Chuan International Incorporation. The Group is aimed at becoming the largest instant Chinese food and drink bloc.The Group is now cultivating the successors inside and outside the family, gradually weakening the direct family effect on the company. Meanwhile, by introducing international strategy alliance partners, the Group has not only managed to overcome crises, but also brought in advanced manufacturing techniques and business management, making its development stepping on a new stage. The introduction of IT techniques has made the management more scientific and normalized as well.After achieving success in the instant noodle production, the Group implements multiple product strategies to dominate the various consumer markets with different tastes in different areas. Its products enjoy a high reputation due to its introduction of international advanced quality control system. On the other hand, the Group works on the advertising campaign with a large sum of fund, building a well-know food brand with distinctive national and folk features, while fostering and maintaining a good and healthy company image by taking an active part in commonweal activities, such as donating to help poor students, relieving the people in disaster and poverty, saving energy and reducing emission and sponsoring cross-strait educational and cultural communications.The Group has successfully constructed an in-depth urban and rural market system and gripped the market terminal through the pathways revolution and pathways intensive cultivation. By the reasonable price strategy, the Group has both kept its market dominance, and maintained reasonable profit margins. By the means of various marketing activities, the Group's products have achieved great success in the market.As for the training of personnel, the Group encourages the migrating settlement and integral migration, leading to many Taiwanese managers being sent to the Mainland and more employees from the remote areas on the Mainland working in the company. And the Group is realizing cadre localization step by step. The Group annually invests much in manpower training and works together with universities to train qualified people. It also provides for extraordinary students great financial assistance in oversea study. Its employees show great faith in the company in return for the managing policy of temper justice with mercy. In short, human resource accumulation contributes to the company's business success on the Mainland.In conclusion, the Group's investment on the Mainland has brought it second-round chance, through its keen insight into and full use of the Mainland's reform and opening up policy. The Group manages cannily and exploits domestic market to step up its development. Moreover, the implementation of brand strategy, pathways revolution, independent technical research and development, and strengthening human input are the keys to making the company always stand in the forefront of the times and maintain its vitality and energy. Thus, the Group's success is of great reference value to the scientific development of Taiwanese enterprises on the Mainland.