This research examines the role of image-making and the mobilization of cultural resources in post-colonial ethnic movements, with specific reference to the Welsh nationalist movement. The colonial experience is a double victimization, in that cultural devaluation, or a negative image, often accompanies material conquest and exploitation. Nationalist rhetoric reflects this experience, projecting a dual message of historical injustice and cultural revaluation. This message constitutes an alternative image, which is projected through Welsh media, including tourist attractions, portraying the Welsh both as victims of injustice and as bearers of a distinctive and attractive culture. Thus tourism, by providing a channel for the communication of the nationalist message, becomes an image-making medium, and a potential resource for the nationalist movement. The analysis is based on data derived from interviews, participant observation, and other published and unpublished studies. |