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Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria
Posted on:
2017-05-21
Degree:
D.B.A
Type:
Dissertation
University:
Walden University
Candidate:
Beaty, Chantell Ramaun
Full Text:
PDF
GTID:
1476390014999403
Subject:
Business Administration
Abstract/Summary:
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usiness leaders often leave more than half of the world's population---the bottom of the pyramid (BOP), a...
Keywords/Search Tags:
Leaders
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