| The research study investigates factors that influence entrepreneur's ability to identify new venture opportunities. Entrepreneurial alertness has been widely argued as fundamental to the opportunity identification process, yet this relationship remains largely unverified by empirical evidence. This study provides an explicit investigation into the implications of entrepreneurial alertness for opportunity identification as well as how metacognitive factors moderate the proposed relationship. First, Chapter 1 provides an overview the purpose, research questions, the significance of the study, and the conceptual framework. Next, a comprehensive review of the existing literature on opportunity identification is provided which is followed by the development of theoretical arguments, associated hypotheses, and the conceptual model. Subsequently, and overview of the research methodology and sampling procedure is presented. Finally, the analyses and results presented followed by a discussion, future research, and conclusions. |
