| This work has two significant parts. The first part evaluates dual coding theory (DCT) as a means to examine the efficacy of online news sites. It was found to be especially useful, owing to its assertion that memories are more concrete when stimulated by both text and images. Using DCT as a guide, the second portion of this work compared the efficicacy of four multimedia presentation modes based on subjects' recall of news items presented in a format mimicking an online news site. The experiment successfully proved most of the hypotheses, suggesting that online content providers who use all of the Web's multimedia functions will achieve the highest recall with their audiences. |
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