| Using a decolonial theoretical framework and action research methodology (employing interviews, observations, and collection and analysis of documents), the dissertation project reports a case study research that investigates issues of cultural identity transformation, power, and social justice in the production, distribution, and use of documentation that accompanies sexuopharmaceuticals imported into Accra, Ghana. The study seeks to find out the effectiveness of the documentation that accompanies these products and how they do or do not facilitate usability.;Through this study, the dissertation attempts to find out effective ways of facilitating designer localization of non-prescription sexual enhancement drugs, especially in cross-cultural contexts, including coming up with more usable documentation for the products that will result in safer use and safer user decisions about the products. Besides the fact the dissertation investigates these usability challenges, including tracing the critical role of professional and technical communicators and rhetoricians in such issues, the project also discusses and proposes a new model for localization (i.e. participatory localization) and suggests best practices for addressing such issues in intercultural technical communication settings, scholarship, pedagogy, and industrial practice. |
