Research On Influencing Factors And Guiding Stategies Of New Generation Entrepreneurs' Innovation Behaviors

The first generations of entrepreneurs after the reform and opening have come to a critical period of intergenerational inheritance.Whether the new generations can take on the historical mission of "innovative generation" and grow up to be a new force of promoting innovative development and upgrading economic transformation has become the most important issue during the development of innovative society.Innovation is the fundamental driving force and the source of economic growth.The new generations of entrepreneurs have active thinking,strong innovation consciousness and broad international vision.Comparing with the old generations,the greatest characteristic is innovation.Therefore,in the new round of innovation and development,the new generations are placed high expectations.However,the new generations are facing more severe international and domestic situation,more complex market environment,and more intense competition.They must bear greater pressure and higher risk for their innovation behaviors,and they also need to face greater resistance and more constraints and challenges.How to cultivate the new generations' unremitting innovative spirit,enhance their innovative ability and innovative consciousness,create conducive internal and external environment for innovation,effectively evade the traditional path dependence and locked-in effect,and lead enterprises to develop depending on innovation? All of these have important theoretical and practical significance to stimulate the endogenous power of economic development and realize rapid growth to high quality development under the "new normal" situation in our country.Therefore,in view of the particularity of the new generation entrepreneurs and the complexity of the innovation environment,this paper comprehensively employs literature analysis,in-depth interviews,structural equation model,computational experiment method in social science and other methods to carry out research.From the aspects of empirical analysis and evolutionary simulation,it finds out the internal and external factors mostly influencing the innovation behaviors of new generation entrepreneurs,along with deeply analyzing the influencing mechanism and path,revealing the evolutionary law of entrepreneurs' innovation behaviors under different scenarios,and putting forward countermeasures and suggestions to promote their innovative development.The specific research works are as follows:(1)Based on entrepreneurship innovation theory,social capital theory and economic rent theory,combined with in-depth interviews with the new generation entrepreneurs,qualitative research is carried out employing grounded theory method.After organizing sound recordings,coding analysis and theoretical saturation test,main impact factors of innovative behaviors of the new generation entrepreneurs are obtained,along with the construction of theoretical model.(2)Based on the theoretical model of the innovative behavior of the new generation entrepreneurs,combined with literature analysis,relevant hypotheses are put forward.Meanwhile,measurement scales about influencing factors of the innovative behaviors of the new generation entrepreneurs are developed.The structure of the measurement scales is analyzed,the initial questionnaire is improved by pre-investigation,reliability and validity analysis.(3)Based on structural equation model,the formal questionnaire is statistical analyzed,hypothesis tested and path analyzed.The mechanism and path of influencing factors of innovation behaviors of new generation entrepreneurs are explored.By the comparison of personality traits and innovative behaviors of new generation entrepreneurs of Jiangsu and Zhejiang businessmen,regional differences are analyzed.(4)Based on empirical research,computation experimental method in social science is adopted in this research.From the aspect of micro motivation and the dynamic process of performance realization,multi-agent evolutionary model is constructed to simulate the evolutionary process of innovative behaviors of different types of new-generation entrepreneurs under different scenarios.It also reveals the evolutionary law of innovative behaviors of the new generation entrepreneurs.(5)Based on the results of theoretical analysis,empirical research and computational experiments,from the perspective of internal and external factors that affect the innovative behaviors of new generation entrepreneurs,this paper explores the specific strategies to stimulate the innovative spirit of new generation entrepreneurs,create an innovative atmosphere,break through the innovation bottleneck and realize the innovative ideas.Through the above work,the main conclusions are as follows:(1)Inner factors such as innovative spirit,innovative ability and cognitive social capital of new generation entrepreneurs are the most direct factors that influence their innovative behavior,and have significant positive impacts on their innovation behaviors.Decision-making power has an important adjust function on innovative ability.Innovative spirit and innovative ability can influence innovation performance through innovation behavior.Although cognitive social capital can significantly affect entrepreneurs' innovation behaviors,there is no direct correlation between it and enterprise innovation performance.Therefore,in order to put forward the innovation behaviors of new generation entrepreneurs,it is essential to promote their innovative spirits and innovative abilities.(2)The key factors affecting the innovative spirits of new generation entrepreneurs include the experience of management,risk preference,good at learning and pioneering spirit.Therefore,in order to cultivate innovative spirit,the new generation entrepreneurs should improve their management experience.Meanwhile,government should enhance risk guarantee mechanism,and provide more education and training opportunities for entrepreneurs and help entrepreneurs to build social network to broaden their vision and accept new ideas.(3)The key factors affecting innovative abilities of new generation entrepreneurs include the degree of education,the experience of management,risk preference,good at learning and pioneering spirit.Therefore,in order to improve innovative abilities,new generation entrepreneurs should improve their cultural accomplishment and management experience,and correctly understand the innovative risk.Meanwhile,government should establish a more perfect system to guarantee the risk of innovation,broaden the scope of entrepreneurs' knowledge and the sources of knowledge acquisition.(4)External factors such as structural social capital and institutional environment indirectly influence entrepreneurs' innovation behaviors through the intermediary effect of enterprise innovation performance.Meanwhile,the implementation of innovation behavior also depends on the financial,technical and personnel conditions provided by structural social capital and institutional environment.As enterprise innovation performance in turn will affect entrepreneurs' innovative spirits,new generation entrepreneurs should objectively evaluate and deal with innovation risks to avoid the negative impact on sustainable innovation.In order to obtain more support,the structure of social network also should be improved to guarantee the implementation and success of innovation.