| The Report of 18 th National Congress of the Communist Party of China clearly states that "Improve the core competitiveness of medium-sized enterprises,the strong support of small and micro enterprises should be ensured at the same time,especially small and micro enterprise development of science and technology." Role of small and micro enterprises in the national economy has become increasingly prominent.It has an irreplaceable role in the national economy.With surging trend of the big data and the ‘Internet +',the transnational business of high-tech small and micro enterprises is not only supported by policy,but also the reality of the conditions and opportunities have gradually met effectively support the high-tech small and micro enterprises to seize global division of labor in a favorable position.Report on the work of the government in 2016 pointed out that government will further strengthen the support to the real economy,especially small and micro enterprises,"three rural" and standardize the development of Internet banking,vigorously develop green finance and inclusive finance.For small and micro enterprises,the "Spring" has arrived.Transnational business strategy is a potential core development strategy of high-tech small and micro enterprises,and our high-tech small and micro enterprises in the transnational business on the road still groping among the forms of transnational paths cross pattern selection is still in the primary practice and research stage.Strong support for small and micro enterprises,especially small and micro enterprise development,science and technology is the future trend of industrial policy.Based on the integration of high-tech small and micro enterprises and transnational business-related gradual internationalization theory,foreign investment theory,corporate competition theory and the theory of evolution on the path to build a high-tech small and micro enterprises as well as the basic mode of transnational business model and mode selection risk assessment model,in order to establish high-tech small and micro enterprises theoretical support multinational operations,and conducted a simulation analysis of the case,as the case of two East Lake High-tech Zone of analysis objects,comparative analysis of two types of enterprises differ in transnational business model selection to verify the theory as well as scientific and feasibility of the model presented.The full dissertation is divided into eight chapters,which can be divided into four parts.The first part is the research base,including Chapters 1 and Chapter 2.Chapter 1 is an introduction,mainly on the study of Chinese high-tech multinational enterprises in the background,purpose,significance and current research.Chapter 2 is the object of this study to define the basic elements of analysis.Childhood concept definition and the connotation of high-tech enterprises and micro enterprises to start,high-tech small and micro enterprises were defined and clarified the characteristics of high-tech small and micro enterprises,to multinational operations are defined.The basic motivation of high-tech small and micro enterprises on transnational business is analyzed.Enhance the core competitiveness is the driving force multinational enterprises,based on core competencies,analysis of high-tech small and micro enterprises and transnational comparative advantages and disadvantages,through SWOT analysis matrix analysis of the core technical resources and customer demand for innovation,preliminary exploration of the advantages and disadvantages of hightech small and micro enterprises conversion methods.The second part is in Chapter 3,is a major theoretical innovation of this paper.Traditional classic transnational business model is based on in-depth study of high-tech small and micro enterprises in transnational business model for high-tech enterprises to extract the transnational business model.Explore the intrinsic properties of different entry modes,according to China's multinational enterprises mode Case contrast,explore the evolution of multinational enterprises slightly smaller model.In the base case analysis,the proposed small and micro enterprises transnational business base path,and the establishment of high-tech small and micro enterprises transnational business basic orientation with level framework.Under the premise of high-tech small and micro enterprises basically oriented transnational business,small and micro enterprises to build a mode selection model.The third part is a model building,including Chapters 4 and 5.Chapter 4 summarizes the small and micro enterprises multinational operation mode selection principle,the principle is the basic aspects and the main starting point for small and micro enterprises multinational operation mode selection need to be considered.From market penetration,product development,capital size,investment depth,organizational resources in five areas explored factors associated with the selected entry mode,and the establishment of high-tech small and micro enterprises transnational factors framework.Factors as the main reference to the establishment of high-tech small and micro enterprise competitiveness evaluation index system of the core technology,and on this basis,build a high-tech small and micro enterprises to enter the mode selection models,including neural network based multinational high-tech small and micro enterprises operating mode selection algorithm based on the model and the dynamic evolution of the high-tech niche small and micro enterprises multinational business model,and discusses the technological innovation model to follow,the sales market integration model and an alternative model selection criteria personnel exchanges and dynamic evolution.Chapter 5 describes the small and micro enterprises in the high-tech multinational operation mode selection,the need for high-tech small and micro enterprises transnational business risk control.Multinational high-tech small and micro enterprises operating risks classified stratified analysis.With analysis of the basic status of high-tech small and micro enterprises and transnational business risk characteristics of high-tech small and micro enterprise risk management,the principles and mechanisms of risk identification and the establishment of high-tech small and micro enterprises transnational business risk identification mechanisms are summarized.Based on cross-border business model,the establishment of a transnational business assessment index system of high-tech small and micro enterprises is done.On the basis of the index system,the establishment of a multinational high-tech small and micro enterprises operating risk control mode selection models is conducted,including the general multi-level gray evaluation model and the advantages and disadvantages of conversion efficiency DEA evaluation model based on Bayesian network.The fourth part is the empirical analysis and support systems,including Chapter 6 and Chapter 7.Chapter 6 is about analog empirical analysis with two typical East Lake High-tech Zone of transnational business of high-tech small and micro enterprises.The two companies' SWOT analysis is carried out.In selecting the model,the application of high-tech small and micro enterprises transnational business model as well as its international operations risk control evaluation model is to assess business cases.Through case simulation,the verification of feasibility and scientific on high-tech small and micro enterprises multinational operation mode selection model is done.Chapter 7 is to establish a high-tech small and micro enterprises transnational business model support system framework that can be attributed to the policy-driven,focusing on core technology innovation accounting,financing,according to the key personnel exchanges is the key to highlight the cultural integration,that is,to establish a good the support mechanism for macroeconomic policy,the actual situation of the culture,humanities complex,cutting-edge technology and efficient financial intermediation together for integration.The final chapter summarizes the research prospects for the full text of the full-depth summary and proposed plan deficiencies and later studies.The main innovation of this paper are(1)Theoretical Innovation-Synthesis on multiple theoretical and practical experience,proposed a variety of high-tech small and micro enterprises for cross-border business model;(2)Model constuction-hightech small and micro enterprises multinational operation mode selection and risk assessment model are constructed in mode selection transnational business model and risk assessment system;... |
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