| With the development of new urbanization and the further development of product information,RFID as one of the important technologies of cross enterprise system integration supply chain has been widely concerned and widely valued.In retailing industry,RFID realizes real-time data sharing between supply chain enterprises,which greatly reduces the loss of goods misplaced for retailers,and creates conditions for information leakage among partners.in the competitive environment of upstream suppliers consider disclosure of the demand information behavior is conceemed by scholars and signaling game of competing through two retailers,to establish a game model for the optimization of node enterprises RFID cross enterprise integration in the process of concrete analysis,model,parameters and properties of equilibrium solution and designing effective algorithms to solve the model,in order to promote the supply chain coordination based on RFID system,in order to guide the promotion of RFID technology.Based on the theory of supply chain information sharing and the basic theory of supply chain information disclosure,this paper introduces the research on RFID technology application in cross enterprise supply chain cooperation investment,mainly from the following aspects:(1)Considering that the extension of RPID in supply chain management may be deviated by the upcoming competitor which would break the traditional market equilibrium.This research,based on a "one-supplier-two-retailer" supply chain model considering RFID investment,analyzes the optimal actions of members in supply chain with RFID using simultaneous game model,and the impact of dominant retailer's RFID investment strategy and market share.The result shows that,for the dominant retailer,the adoption of RFID could not only increase its profit but also expand its market share when the revenue sharing rate that the dominant retailer offered to the supplier is hold in a specific range.Moreover,the revenue sharing rate,misplaced product and label cost have disproportionate impact on the dominant retailer's RFID investment decision.(2)Considering the phenomenon that the extension of RPID in supply chain management may deviate from the action of downstream "Free-Riding" behaviors and upstream information leakage.Based on the research content(1),the study analyzes the optimal actions of members in supply chain with RFID using Stacklberg model when only the leader retailier make decision to use RFID,and the impact of dominant retailer's RFID investment strategy and supplier's leakage strategy on order decision as well.The result shows that the supplier will be deeply involved in the investment of RFID and the presentation of supply chain information leakage when the dominant retailer offer a revenue sharing rate and optimal order quality in a specific range.Moreover,the different product natures(salvage value,misplaced product,label cost,revenue sharing rate,et al)have disproportionate impacts on the RFED investnent decision and order deviation.(3)Considering the disclosure of demand information,two retailers invest the RFID model at the same time.Considering the possibility that retailers will be able to cooperate with suppliers for RFID application because of their loss of market status.Based on the research content(2),a supply chain model consisting of two retailers with one supplier to two retailers and RFID investment decisions and information leakage problems is constructed.Because of the transformation from market information to common ownership,we discuss the impact of supply chain members' optimal strategy under such eircumstances,and define the theoretical basis of different strategies adopted by the main retailers.Through theoretical analysis and numerical results show that:using RFID technology to some extent improve the two retailers' profit,the retailer's main anti risk capacity;revenue sharing rate and the supplier can bear the maximum labol cost and use RFID between retailers and suppliers on the form of equilibrium. |
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