The Attitude Of The Image

"The Attitude of Image"-A Study of the Image Culture of Beijing UrbanArchitecture.This focuses on Beijing,a unique urban sample,and examines thearchitectural imagery of Beijing as a holistic cultural symbol and dynamic visual archivalsystem.As an international city,Beijing has been setting up and preserving its ancient andmodern city image.In fact,Beijings symbol of its urban culture image is vividly collagedwith a large number of images.Image data itself not only has an important culturalsignificance,but also provides a channel for the study of its urban image culture.The image came slowly over the past 180 years,where we have seen the image ofthe world upgraded many times.Always around the image with its documentary means,the social information around the materialization of the research.Especially therelationship between the image created by the early invention of photography and thefilming and being photographed of urban buildings has always been an area of continuousconcern for photographers.Based on the linear development of time,this paper studies the architectural imageculture of Beijing as a research model.In the more than 100 years' span,not only thebuildings in Beijing are undergoing great changes,but also a great difference of attitudestowards Beijing buildings.Time is changing,the architecture of Beijing are changing,theimage culture of Beijing architecture is changing,the attitude of image is changing.Taking photographs with a sociological attitude to obtain a realistic image.Takingphotographs with an emotional attitude to obtain a freehand image.Taking photographswith a cognitive attitude to obtain an analytical image.Taking photographs with a recordattitude to obtain news image.Taking photographs with a symbolic attitude to obtainpublic image.In the face of the future,we need to maintain a forward-looking attitude at any timeto keep the concern about the relationship between architectural images and social topicsPay attention to the establishment of the right of image discourse,and pay attention to thesharing value brought by the image communication.The new image attitude depends on the new way of creation and communication.Continue to pay attention to the dynamic development of the Beijing city architecturalimages culture,and renew the architectural images that meet the needs of the times.