Research On The Narrative Strategy Of Visual Communication Design

Narration is one of the important ways for people to understand and perceive the world,and it is also an important expression form of human's daily communication.From the perspective of the development and evolution of narration,visual narration is one of the most ancient narration forms used by human beings.It existed long before the appearance of writing and was the main means of communication on which people relied at that time.The early visual narration mainly consists of knot rope,engraving,picture,dance and body expression,etc.It is a whole set of visual narration language,which is responsible for the medium of people's life communication.Later,the appearance of writings coincides with the demand of narration for linear time.The use of visual narration in people's life is gradually replaced by language and writing narration.However,after the rise of mechanical reproduction technology,visual narration entered the historical foreground again,and began the unprecedented development of narration fission.Both narration media and narration mode have undergone tremendous changes.It deeply influences people's behavior and thinking,subverts people's way of life,and indirectly creates the rise of new visual culture.The purpose of this dissertation is to conduct a systematic and in-depth study of visual communication design narration based on the category of visual narration research.First of all,the development of visual narration is systematically studied from a diachronic macroscopic perspective.Visual narration,which is closely related to human life,has a long history,and has a rise and fall due to the changes of science,technology and culture during its evolution and development.Through in-depth study of the development of visual narration,summed up its narration characteristics of different stages.At the same time,it discusses the necessity of visual communication design narration from the perspective of the development of narration theory and its relationship with design.The narration of visual communication design is an important part of the present visual narration,which has the basic characteristics of the present visual narration.Therefore,based on the traditional narration theory,this dissertation extensively absorbs the theories of literary criticism and receptive aesthetics,to participate in the whole process of text construction and information interpretation of visual communication design narration.Secondly,after the diachronic macro research on visual narration and visual communication design narration,it begins to analyze the visual communication design narration from a synchronic micro perspective.On the basis of the perspective of traditional literary narration,three new narration perspectives are added: feminism,power and discipline,and interaction audience participation,which enriches the narration mode and narration structure of visual communication design.Based on the space-time dimension,this dissertation systematically analyzes the space-time structure of the visual communication design narration,and studies the related structural characteristics of the narration time and the narration space.Thirdly,on the basis of the previous research results,it begins to study the narration strategy of visual communication design,and try to construct a set of feasible design narration strategy model.It is divided into four parts to construct and analyze the strategy model,including the choice of narration content,the setting of narration plot,the way of narration expression and the design of narration vision.After completing the construction of narration strategy model,it begins to analyze and study the narration strategy of visual communication design.According to the organizational form of narration strategy model,it begins with three narration types: text,image and text with image,and combines the case to carry on the classified design narration strategy analysis to them.Finally,after the analysis of three types of narration design strategies,the dissertation separately analyzes the color narration design strategy.Because the color narration design belongs to the strategy layer of narration visual design in the strategy model,it is suitable for all narration types design,so in order to avoid repeated exposition,it is analyzed in a separate section in the last chapter.This dissertation analyzes the characteristics of color narration,and points out that its narration design is mainly presented by two kinds of situations,one is the color narration design from the perspective of narration,the other is the color narration design as the element of space-time organization.On the basis of the systematic study of the narration of visual communication design,through the construction of narration strategy model and the case analysis of strategy practice,the author concludes that the specific design strategy of visual communication design narration is the focus of this study.It has certain guiding significance and enlightening value to the design narration practice in the future.