Research And Application Of Product Form Design Based On Attractive Factors And Evaluation

The form is the fundamental feature of the product.As the first factor of the delivery of product information,it can make the internal factors such as quality,function,texture,structure and connotation to the external factors,meanwhile create the physiological and psychological feeling process for the human.With continuous industrial innovations and development,product form design keeps evolving accordingly.Especially in the internet era,product form plays an important role in the spread of divergent information online.Among the information on internet,the attraction to the users of a product is mainly driven by form factors.However,it is very difficult to detect the users'changeable and complicated perception and preference.What's more,how to improve the attraction of product form also lacks the detailed and specific design approach.These are all the key issues for the researchers in design and development process.The theory of Miryoku Engineering has solved the problem between users and characteristics of the product attraction.The exploration,extraction and analysis of Attractive factors have proved the great value in improving the product attraction.In order to explore how to improve the product form attraction,this dissertation will take the Attractive factors in product design as the entry point and carry out the research and analysis on the theoretical methods of current product form design based on the reference to massive literature both domestic and overseas.It will also interpret in depth about the description and content of Attractiveness and Attractive factors after the fully comprehension of the two words and the heuristic thoughts.In the meantime,it will establish the evaluation system of the design&research on Attractive factors of product form design according to Miryoku Engineering theoretical research methods as well as the assessment&technology of Attractive factors.Specifically,it will carry out the research on Evaluation Grip Method and analysis of Attractive factors of the form in the Mini-BEV case.In the design practice,one should combine the thinking method of Attractive form design factors,the graphics of Attractive form factors and the key technology of CAS as well as emphasize the importance of the integration of all processes,in order to achieve a significant result in the design project.Through the application of Fuzzy-Kano model evaluation together with VR system and eye-movement tracking system,the research can assess the quality and performance of Attractive form factors in design program and raise optimization direction,so as to achieve the final goal.Through the research,it's essential to set up the effective design process and method in the establishment of design method.Combing the four processes of exploration,analysis,interpret,design and assessment,the research can formulate the key procedures of the research on Attractive product form factors.The case of Mini-BEV has proved that the system plays a crucial role in the improvement of Attractive factors in product through the below aspects.Firstly,the establishment of the assessment of Miryoku Engineering make the result of the users'subject feelings more accurate,thus extract the Attractive factors.Secondly,through the specific adjustment of the design method and thinking method,the application of the design can be logical.Moreover,the combination of Attractiveness quality evaluation and VR system as well as eye-movement tracking system makes the presentation of the design process more reliable.The final verification proves that this evaluation method has a fine effect on improving the product form attraction.This dissertation aims to provide the theoretical support for the improvement of product form attraction based on the establishment of design research and evaluation system on product Attractive factors.The result can be the guidance of user data analysis,the exploration of features of form attraction,the research on design method and the assessment of form design method.Furthermore,it will provide the feasible support and application case for the future research on the intelligence design.