Study On The Technology Training System For New Farmers From The Perspective Of Industrial Management Of Agriculture

China is a vast agricultural country. Agriculture, rural development and farmers, the three rural issues, concern economic development and social stability and are the crux of the issue whether we can achieve successfully in the socialist modernization drive. The agriculture in the three rural issues mainly refers to the promotion of agricultural industrialization and the transfer from the traditional agriculture to modern one. The management of modern agriculture asks high-quality labor force equipped with agricultural science and technology. Therefore, the issue of how to improve the farmers'quality and educate new type of farmers to fit the modern agricultural development is the crux of the solution to the three rural issues and realization of farmer richness. And the technology training is an important approach to improve rural workforce's quality, educate educate new type of farmers to fit the modern agricultural development and promote human capital of rural population.This study is based on the investigation of kiwifruit industry in Shaanxi province, guided by human capital theory, agricultural sci-tech popularization and cooperation theory, interests-driven theory and polycentric governance mode. Starting from the analysis of the development and status quo of agricultural technology training and through the study on the supply subjects and supply mode of the agricultural technology training and the farmers' demand and willingness of the technology training on kiwifruit industry, the study is clear on the situation of that the appearance of diverse supply subjects in the technology training on kiwifruit industry in Shaanxi province, such as government, agricultural collages, scientific institutions, leading companies and cooperative, etc.. But each supply subject's functions are not quite clear. The training system is out of order. The ones led by government cannot cooperate effectively with market participants. From the perspective of farmers, this paper gives an assessment to the service performance of agricultural technology training and conduct the factor analysis and binary discrete model analysis on farmers'satisfaction degree of agricultural technology training, so as to find the questions existing on the current training system. The study proposes the new agricultural technology training system and operation mechanism with diverse supply subjects focused on the leading companies and professional cooperative and explains the issues that leading companies and professional cooperative can integrate all kinds of agricultural technology sources and realize the optimal allocation of agricultural technology so as to improve the efficiency of agricultural technology popularization and realize the sustainable development of the increase of farmers' income and agriculture and rural areas. The main conclusions are as follows:(1) On the basis of the analysis of the development of Kiwifruit industry at home and abroad, the study analyze the farmers' demand and willingness and factors of the technology training in the main Kiwifruit product areas in Guanzhong areas, Shaanxi Province. Firstly, this paper summarizes the agricultural technology training in demand from the aspects of training content, training time, training places, training forms and training technicians etc.. With the ordered logistic regression model to match the data, the findings prove that in the process of the modern agriculture development oriented by product demand, the agricultural professional cooperatives, farmers' attitude to the agricultural technology and the state agricultural technology training project are main factors that influence the farmers'demand and willingness of the technology training.(2) The study evaluates the agricultural technology training of the kiwifruit industry in terms of economic benefit and social benefit from the perspective of farmers. The study proves that with the continuous increase of farmers'income, several issues such as the unreasonable structure of different kiwifruit species, the aging of works and the backward plant methods are not in line with the demand of modern agricultural production and management. To promote the farmers satisfaction of the agricultural technology training whose main bodies are government and collage, we should start from the improvement pf farmers income and training qualities. To promote the farmers satisfaction of the agricultural technology training led by the leading companies and cooperatives, we should attach importance to their training demand and willingness apart from their income. (3) According to the status quo of the function of the diversified supply subjects in the agricultural extension training, the kiwifruit farmers technological demand and willingness, and farmers evaluation of the performance and satisfactory of the technology training service, with the combination of our country's situation, the study establishes the new agricultural technology training system focused on the leading companies and professional cooperatives on the basis of polycentric theory for the first time. In the system, integrating all kinds of agricultural technology resources by leading companies and cooperatives to realize the effective communication and cooperation among diversified supply subjects, will improve the whole efficiency of the agricultural technology training greatly and embody the advantages of polycentric system.(4) This paper describes the leading companies and the professional cooperatives demand of the agricultural technology and the details of the development of farmers technology training through the case study of Xin Tiandi agricultural development co., LTD in Hanzhong City, the Qifeng fruit industry co., LTD in Meixian County, and the Kiwifruit Professional Cooperative in Diwu Cun country. Practice has proved that leading enterprises and cooperatives of agricultural science and technology as the core of the new training system to promote the diversity of the main collaborative initiative and improve the conversion efficiency of agricultural scientific and technological achievements.