A Research On The Influence Of Corporate' Social Responsibility Information On Prospective Employees

The discipline of corporate social responsibility has received considerable attention among scientists, scholars and practitioners for the last decades. However, its important stakeholder—prospective employees are paid little attention to by researchers. Since in the new century, talents for the sustainable development of any corporate are in urgent needs, it is vital to know their responses and attitude toward the corporate's social image and reputation through engaging in social initiatives. This research is conducted to investigate the influence of CSR information as a competitive advantage in attracting a quality workforce.This dissertation analyzes the impact of corporate social responsibility (CSR) information on its important stakeholder prospective employees, with the sample from vocational school students to MBA, three experiments are done to investigate the influence of corporate's social responsibility information on their prospective employees.In the first study, a field experiment involving a real-world instance of corporate philanthropy to shed light on both the scope and limitations of the strategic returns to corporate social responsibility (CSR). The author demonstrates that the impact of CSR in the real world is much less pervasive than it has been previously acknowledged. The findings indicates that contingent on CSR awareness, which is rather low, prospective employees do react positively to the focal company in the employment just as investigations in the consumption domain other researchers have done on consumers.In the second study, to examine the effects of CSR information (an environmental protection message) on prospective applicants's attitudes toward a fictitious hiring organization. According to signaling theory, this study hypothesizes that the environmental message on an organization's recruitment website would increase prospective applicants'perceptions of organization attractiveness, which would then increase their job pursuit intentions.As a possible moderator, Personal environmental values are also examined. Findings demonstrate that the environmental support message positively affects job pursuit intentions, and this effect was mediated by perceptions of the attractiveness of the focal company. Contrary to the person-organization fit perspective, the message's effects on job pursuit intentions are not found contingent upon the participant's own environmental attitude. These findings highlight the importance of corporate social performance as a source of information for prospective employees. The statement about environmental protection can positively affect an organization's attractive perception and recruitment efforts.In the third study, in an era when no company can guarantee its ability to avoid irresponsible CSR information. An inconsistent CSR information situation is carefully designed to check the respondents'responses and their attitude toward the focal company. Results show that Information about a corporation's socially responsible activities indeed leads to favorable evaluations by prospective employees. However, when a company's irresponsible activities are published to applicants, these indeed exert a negative effect on applicant's perceived attractiveness towards the company. Consequently, solely a negative effect is observed when socially irresponsible information is published.The presence of unfavorable information adversely affects applicants' whole evaluations irrespective of presentation-orders. However, Communicating a corporation's social practices to applicants does outweigh a company's former unethical behaviour, although the effect size is rather small. It is notable that the applicants demand more money for entering an unethical corporate enterprise than forgoing salary in order to work for an ethical one.In all, for an organization to attract talents through its CSR initiatives, carefully designed information and the proper communication channels to choose are both important. This dissertation checks several situations, both off the web and on the web, the influence of CSR information on prospective employees. The results do have valuable theoretical and practical implications for managers.