Empirical Study On The Relationship Between Corporate Social Responsibility And Socially Responsible Consumer Behavior

Corporate social responsibility (CSR) has become one of the hot spots of business circlesand academic community at home and abroad. Many scholars are discussing the enterprisehow to better fulfill their social responsibilities from focusing on discussing the meaning ofcorporate social responsibility at the beginning and then considering whether the enterpriseshould bear the social responsibility or not. At the same time, more and more scholars arestudying the problems from the consumer angle, which are associated with socialresponsibility.Basis on the research of related literature about the theory of CSR, the interests of thosetheories and corporate reputation (CR), this paper is empirical study on the relationshipbetween CSR and socially responsible consumer behavior (SRCB) under the action of the twomediating variables of CR and consumer cognition by issuing questionnaires.The framework of this article includes five chapters: the first chapter is an introductionwhich introduces the research background, purpose and meaning, CSR research summary,and research approach, structure arrangement, research method and innovation points. Thesecond chapter is related concepts of CSR and SRCB and theoretical foundation of CR. Thethird chapter puts forward relevant assumptions and establishes model and prepares thequestionnaire. The fourth chapter is about the design and method and the empiricalstudy.This section analyses the questionnaires and draws the conclusion. The fifth chapter isincluding the conclusion, suggestions, the prospect, the shortcomings and the researchdirection in the future.The paper gets that CSR has positive correlation with SRCB under the action of the twomediating variables of CR and consumer cognition by empirical research. According theconclusion, the paper puts forward the corresponding views to form a system that promote theoperation of CSR through the efforts of all parties.