Research On The Construction Of Ideology In Colleges And Universities In The New Media

The information revolution brought advanced digital information transmission technology,not only profoundly changed the traditional mode of transmission,also affected all aspect of people's lives.New media era,new media began to high-frequency words into people's horizons.The new media represented by the Internet,Microblogging and WeChat have shown their strong influence in economic development and social media.New media is a popular choice for young people today,colleges and universities are a gathering place for young people,is also the base and the socialist ideological construction of our country to cultivate the socialist cause.The new media era,how can colleges and universities guide the ideology and value orientation of youth through socialist ideology,to won the youth for the cause of socialism with Chinese characteristics is the important proposition of ideological work in colleges and universities.The paper discusses the problem in six parts.The first part of the paper analyzes the background of the research question,and describes the research progress in domestic and foreign countries.The second part introduces the concept of Marxist ideology and the characteristics of new media communication and the new media category.The third part briefly describes the development of new media in colleges and universities.In the fourth part,the importance of ideological work in colleges and universities is becoming more and more important,analysis of the ideological and political situation of contemporary college students.The fifth part,the new media era brings new information dissemination channels and new working ideas,and new media communication has also weakened college officials voice,increase the risk of the western ideological infiltration,increased the difficulty of the ideological and political education.In the new media age,it is the basic principle of the ideological work of universities to adhere to the guiding position of Marxism and the leadership of The Party.It is a concrete idea to actively use new media to build an ideological platform for ideological work.Strengthen the moral and legal system education of teachers and students,cultivate new media propaganda team to carry forward socialist positive energy,attaches great importance to the new media public opinion direction is the key to gain the initiative in ideological work in colleges and universities.