Research About The System And Mechanism In Network Public Opinion Guiding

As the micro era of mobile Internet has been fully opened, the public opinion fields of "two micros and one client" represented by micro-blog, wechat,and mobile client have become the new focuses of public opinion in contemporary China. People perform some communication activities in the public opinion fields with the carrier of we-media like social communication, public relations, marketing communication. Meanwhile, with the dissemination of bad public opinion, the phenomena of public opinion crisis are becoming more frequent and intensified. The Decision of the CPC Central Committee on Major Issues Concerning Comprehensively Deepen Reforms approved in The Third Plenary Session of the 18th CPC Central Committee has made major deployment in the guide work of the current network public opinion from a strategic height, and it is a programmatic document in how to do well in propagation work of news and form the guidance of right public opinion in the new historical stage. Therefore, it is an important task for social governance and contemporary scholars to adapt to the changes of the times, construct a new pattern of the guide work of network public opinion, constantly improve the guiding force of network public opinion, establish and improve the system and the mechanism of the correct guidanceof public opinion, promote the modernization of the national system of governance and governance capacity.Based on the related latest theories of the dissemination of network public opinion and national policy decisions in the "Internet plus" era, this paper integrates different researching methods such as theoretical research method, case studies method, historical research method and comparative research method. The paper is devoted to the integrated overall analysis of the current situation of the system and the mechanism of the guidance of network public opinion at home and abroad in-depth grasp of the related theories of the guidance of network public opinion in current China, focusing on the study of the guide and management system and operation mechanism of Chinese network public opinion with an realistic analysis of current social practice constructed by the system and the mechanism of the guidance of network public opinion. The present study is conducted with an eye to enhancing continuously the ability to guide network public opinion under the new situation and providing reference value for the construction of a new work pattern of network public opinion.This paper is organized into six parts. Introduction made a brief introduction from the research background, the research value, the research current situation at home and abroad, the research framework and the research route, etc. Chapter One made a basic overview of the system and the mechanism of the network public opinion management at home and abroad to grasp deeply and consider Chinese system and mechanism of the network public opinion management. Chapter Two mainly elaborated the related theories of the network public opinion management, providing classification basis for the system and the mechanism later in this paper. Chapter Three carried out focused studies of the management system of network public opinion guidance from following four aspects:the improvement of the leadership system of network management, the improvement of the system of political participation of Internet users, the implementation of review system of network security and the optimization of network real-name registration system. Chapter Four made a focal study on the operating mechanism of the network public opinion management from following five aspects:strengthening supervision mechanism of network media, establishing self-discipline mechanism of network media, optimizing the release mechanism of network news, improving the literacy mechanism of social network, and strengthening the risk response mechanism of network public opinion etc. The last chapter analyzed specific social practice of the network public opinion management with two positive and negative specific cases from the contemporary value orientation of social media, which was the practical application of the management system of the network public opinion guidance.The main value of this research includes the following aspects:1. This paper was the first to select the optimization study of the system and the mechanism of the guidance of network public opinion as the research object in history. This paper made systematic, comprehensive, objective study of the system and the mechanism of the guidance of network public opinion with the forms of pictures and texts through the empirical method of case study. The typical factual information collected from various dimensions, levels and themes was used as data. Comprehensive application of the theories of many subjects such as journalism, psychology, management science, history, political science could not only open up the barriers between disciplines, enrich the research on the system and the mechanism of the guidance of network public opinion in social and media era, but also could innovate new study dimensions for this topic.2. This study has made following four aspects of innovation in Chinese guidance mechanism of network public opinion based on the national and social reality needs:the improvement of the leadership system of network management, improve the system of political participation of Internet users, the implementation of review system of network security and the optimization of network real-name registration system. This study can escort the realization of a civilized and healthy, and vigorous network public opinion atmosphere, co-construction of a harmonious spiritual home, the improvement of online guide art, the construction of the network powerful nation and the promotion of healthy development of guidance mechanism of Chinese public opinion.3. This paper has pioneered the institutional arrangement of multilateral governance under the new situation from strengthening supervision mechanism of network media, establishing self-discipline mechanism of network media, optimizing the release mechanism of network news, improving the literacy mechanism of social network, and the risk response mechanism of network public opinion etc. Only in this way, can effective and collaborative linkage mechanism of the guidance of network public opinion be formed so as to provide decision-making reference for the relevant management departments of the government, continuously upgrade the ability to the guidance of network public opinion under new situation, build a new work pattern of network public opinion, and promote the modernization of national governance system and governance capacity.At present with the rapid development of social media, network public opinion propagation can be spread instantaneously throughout the world. Due to the high degree of uncertainty and complexity brought about by social and environmental rapid change, especially under era background with a series of new changes, contradictions, trends, highlights and collisions, the widespread use of social networking media not only has accelerated the spread of crisis and risks of network public opinion and enlarged the scope of the impacts of the crisis, but also has brought a series of new problems to the current network space and unprecedented challenges for the guidance of network public opinion which have become the focus of research and pondering for scholars at home and abroad. Therefore, under the new form of social media communication, only by forming a new mechanism of Internet governance and constantly optimizing the guidance mechanism of network public opinion can working mechanism of network governance normalization be formed, the haze of cyberspace be cleared and the clear and harmony network environment be built.