A Study On The Role Of Chinese Intangible Cultural Heritage In The Promotion Of National Cultural Soft Power

Globalization era is the era of competition,the competition of comprehensive national strength between countries tend to focus on cultural soft power.That is to say,a country who leads in the cultural development is also likely to gain the initiative in the international competition.Therefore,to enhance the national cultural soft power and right of speech in the international arena is a significantly important realistic subject to be solved.General secretary Xi Jinping pointed out: in order to improve the national cultural soft power,we need to consolidate the foundation of national cultural soft power,inherit and uphold the traditional virtues of the Chinese people in the long-term practice,and show the unique charm of Chinese culture.Intangible cultural heritage is an authentic record of multicultural ecology of various ethnic groups.It is the wisdom and precious wealth of human civilization to ensure the continuation of human society.China's intangible cultural heritage has a fundamental position in the process of upgrading the national cultural soft power.There are different levels of cultural content between the intangible cultural heritage and the national cultural soft power,which includes the unity of material and spirit,the region and the whole,the tradition and the modern.The inheritance and development of intangible cultural heritage helps people to form the most common,basic and enduring values,and becomes to the vitality,creativity and cohesion of China.As a result,the unique living environment,the practice of human life,and collaborative aesthetic views may enhance the national cultural soft power and broaden the way of cultural development as well as the cultural values and resources.This paper firstly is going to review the releated concepts of the national cultural soft power and intangible cultural heritage and its development status,followed by the analysis of the essence of the intangible cultural heritage.The effect factors of the intangible cultural heritage in the promotion of national cultural soft power will be pointed.,and the relationship between intangible cultural heritage and national cultural soft power will be clarified.The paper will also analyze the obstacles of inheritance of intangible cultural heritage,explore characteristics of inheritancethe and the effective ways to promote national cultural soft power.This thesis consists of five chapters,except Introduction and Conclusion.Introduction.Literature on issue origin and research status of improving national cultural soft power by inheritance of intangible cultural heritage is retrieved,analyzed and sorted.Research design and methods are put forward.Innovation point,key and difficult points are explained.Chapter One.Expound improvement of national cultural soft power by inheritance of intangible cultural heritage.Firstly,from Chinese and western view,origin,formation and development of “soft power” are inspected.The evolution process from “cultural soft power” to “national cultural soft power” and its basic structure are analyzed.Secondly,origin and forming process of concepts of cultural heritage and intangible cultural heritage are deeply analyzed.The essential connotation and features of intangible cultural heritage are generalized,and the statue quo of its heritage is surveyed.Finally,improving national cultural soft power through inheriting the peculiarities of intangible cultural heritage is demonstrated.Chapter Two.Demonstrating the peculiarities of intangible cultural heritage provides resources for national cultural soft power.Inheriting the peculiarities of intangible cultural heritage is in accordance with the basic law.At the same time,the formation of cultural diversity is positively promoted.The elements of harmonious cultural ecology between human and nature,human and society,human and himself are continually enriched.They maintain different style of culture,keep the balance of cultural ecology,strength cultural identity,improve national cohesion,achieve sustainable development of culture,build harmonious interpersonal relationship of every nation,provide harmonious cultural resource for improving national cultural soft power.Chapter Three.Researching the authenticity of intangible cultural heritage,the foundation of national cultural soft power is consolidated.The authenticity of intangible cultural heritage records the cultural development of every nation,takes original spirit,improves consciousness of cultural inheritance,enriches innovative theory of cultural soft power.From the authenticity,exploring original resource of culture,clarifying context of innovation and expanding features of innovation are helpful to induce genes of innovation.Finally,through building special brand of culture,the spirit of craftsman is cultivated,the development of culture industries is promoted,and then innovative industries of culture will be formed.Chapter Four.Expound the inheritance law of active intangible cultural heritage state respected and broaden the disseminating approach of ‘national cultural soft power' effectively.Active intangible cultural heritage state,a sort of cultural transmission which is dynamic,spatiotemporal and multi-layered,provide experience reference for information transmission,communication,acceptance,inheritance of excellent traditional culture of China.There are various methods to spread Chinese distinctive culture,get nation cohesion,gain the chance of expressing Chinese distinctive culture,carry forward Chinese national spirit in order to improve ‘cultural soft power' better.Chapter Five.Make an exposition of appreciating beauty of intangible cultural heritage to add the charm of ‘national cultural soft power'.Intangible cultural heritage has a very high aesthetic nature and value judgment standard with a profound cultural background and development course for thousands.Socialist core values which are cultivated through inheritance of intangible cultural heritage,following the inheritance law and aesthetic value of intangible cultural heritage with the culture of China's revolution and open,developing and enriching excellent traditional revolutionary culture of China,practicing open culture etc.will manifest Chinese culture essence and the cultural charm.Conclusion.With multi-culture conflict and convergence in the background of globalization,we should meet the challenge of it to research inheritance of intangible cultural heritage for promoting ‘national cultural soft power',explore the resources of intangible cultural heritage further and transform it creatively,develop it with innovation.Excellent culture of the Chinese nation spirit inherited and ‘national cultural soft power' tamped will establish cultural self-confidence and enhance ‘national cultural soft power' effectively.