Study On The Development Of Chain Business Of Agriculture Products

The study of strategies for farm products chain operation, is not only a proposition that needs systematic research both theoretically and practically, but also one that involves directly the production and marketing of farm products and the important topics of modern agricultural development. With the deepened development of the market economy and the new rural construction, the production and circulation of farm products relate directly to the development of the rural areas peasants and agriculture, as well as the realization of modernization of socialist economy. In developed countries, chain management of farm products has become important approaches to marketing and accelerating farm products. While in our country, chain management of farm products, as the most dynamic ways of world commodity circulation and services, has begun to be promoted, and showed great potential for further development though, from the overall perspective it is far from being adopted on national scale, and the development still runs low, and what is lacked is systematic research of its management methods and strategies. Therefore, great importance must be attached to the strategic research of the farm products chain management. With systematic theoretical study, experience refection, practice summary, strategies for issues and innovative chain mode of operation are put forward to guide the practical management of farms, businesses of farms production and marketing, and contribute to the fast and sound development of our country’s modern agricultural construction.Theoretic as well as comparative and empirical analyses are adopted by this paper, and based on the review of current theoretic research, and the explanation of basic theory of farm products chain marketing, this paper studies systematically the current situations of farm products marketing in our country, points out the existing problems. Learning from modes and experiences of farm products chain management in developed countries in the West, this paper makes a systematic study of choices of construction of farm products chain management, put forward the development strategies, policies and measures. It can be said that the modes and strategies carry positive significance for promoting the scale development of farm products chain management in our country. Chapter one:Introduction. this part explains the aims, significances, ideas and methods of the research, it comments on the domestic and foreign references about farm products chain management.Chapter two:review of basic theories of farm products chain management. Relevant theories on farm products chain management are discussed, which include relevant economic theories, chain marketing and management theories, relevant marketing mode theories and so on.and Definitions, essence, features of chain management, as well as general features and requirements and types of farm products chain management, are discussed in this part, the purpose of which is to provide theoretical support for further analysis and policy study.Chapter three:Analysis of current situations of farm products chain management in our country. Current situations of the development of farm products chain management in our country are surveyed here. The SWOT method is adopted to analyze the development trend of farm products chain operation. Current situations, existing problems and potential reasons are fully discussed.Chapter four:Comparative study of farm products chain management internationally. Examples of American and Japanese farm products chain operation are cited to discuss the features like integration in US, and farm association system in Japan. Comparisons are made between experiences of both domestic and foreign farm products chain operation and their development, and the revelations for the development of farm products chain operation in our country are included. As well, the study will benefit the further research of mode and choice of mode of farm products chain operation.Chapter five:Construction and choice of farm products chain operation modes in our country. Necessity and aims as well as principles of construction of modes for farm products chain operation are discussed. Four kinds of farm products chain operation mode and choice are put forward in this paper to provide support to the development policy of farm products chain operation.Chapter6:Empirical analysis of consumption choices of farm products in our country. Consumption features are analyzed to reveal the regular patterns of consumption, and put forward the theoretical framework and hypothesis of farm products chain operation in our country, and to conduct empirical analysis on farm products consumption. The analysis will further help to understand the positive attitude and demands of consumers for the operation modes, and to provide support to the research of development of farm products chain operation, and policy making.Chapter7:Study of strategy for farm products chain operation in our country. Basic strategies for the development of farm products chain operation are put forward, which include measures for strategic management of farm products chain operation, measures for brand promotion of farm products chain operation, development and strengthening of agricultural businesses, improvement of business on a large scale level, development of supermarket for farm products in cities, the and development of the farm products base of distinctive features, built of modern logistics and distribution centers, improvement of efficiency of the flow of farm goods, construction of multi-mode operations, further improvement of connection between farm goods and supermarkets, wise strategies of choices of marketing sites, proper network of farm goods marketing sites, promotion of green business, and construction of long-term security mechanisms.Chapter8:suggestions for policy making of the development of farm products chain operation in our country, mainly about government behavior. Governments of various levels are required to promote, serve and guide the farm products chain operation. Specific suggestions are as the follows:formulation of preferential policies, strengthening of its support, self-determined role of farm businesses with market-orientation, strengthening of specific guidance to promote the healthy development of farm products chain, operation, encouragement of intermediary institutions of the market to enrich the farm goods marketing, establishment and improvement of farm goods inspection system to improve the quality.Chapter9:Conclusion and prospect. This part summarizes the findings of the study and discusses the prospects of development of farm products chain operation in our country, and further steps of the study are also included.