Study On The Source And The Evolution Of Service Innovation In Enterprise

How does innovation happen? What is the source of service innovation? Who was the first to raise the original creative ideas of service innovation? What are the principles of the development and evolutionary laws in service innovation? Finding answers to this series of problems was our goal in this research.Entering the21st century, the trends of global economy transition to services economy with main characteristics of an information economy, knowledge economy, network economy become more and more evident. Service industry occupies an increasingly important position in the development of the national economy, has become a major thrust in improving economic growth, productivity and employment. Service innovation is the key to create excellent performance and to maintain long-term competitive advantage. In order to keep their core strengths in the market competition, enterprises must continue to focus on their service innovation to ensure effectiveness of the service process. Many transnational companies have shifted its focus to service innovation, trying to use service innovation to improve their competitiveness.Practice calls for developing the guidelines of theory, but also provides theory with soil to develop. Service innovation has become an important part of the innovation practice of enterprise and frontier areas, which will promote theory research on service innovation. At present, the research of enterprise service innovation focused on service innovation strategy, service innovation method, service innovation model, customer participation, service innovation process, types of service innovation, the impact of technology on service innovation, service innovation and human resource management, TQM and service innovation, the impact of ICT on service innovation, and so on. The studies on sources of service innovation, development conditions and evolutionary rules of service innovation are relatively few. These studies are important for enterprise to optimize their service innovation environment, to understand their services innovation dynamics, and to capitalize their service innovation orientation.The research content.(1) Analysis on sources of innovation in enterprises.Through the study of successful experiences in innovation of many famous enterprises at home and abroad, enterprise service innovation sources generally can be divided into consumers, workers, managers, partners, competitors and other third parties.(2) Study on the evolution stages in enterprise in terms of service innovation processes and its development conditions.To construct the circulation paths of enterprise service innovation source based on analysis of services innovation sources.(3) To build enterprise service innovation "three-dimensional model of service innovation" from the reliance of services innovation on technical innovation, ease of access to the required resources and innovation novelty three dimensions.(4) Empirical analysis of the influence factors of enterprise service innovation. We used field survey data to analyze the factors affecting enterprise innovation capability and their mechanism of action.The major research methods.This thesis combines literature on evolution of service innovation at home and abroad. Through the analysis of a large number of cases, we have identified the commonalities of these success stories, and revealed the evolution principles of service innovation. We collected the data through conducting interviews with service enterprises’senior leaders, and middle level management of service providing sector and service personnel. We used enterprise service innovation capacity as dependent variable, enterprise service innovation source, such as consumer, and senior who led innovation awareness and innovation wishes, and third party body on enterprise service innovation of effect, and managers innovation wishes and the innovation activities participation, and information communications technology (ICT technology) as independent variable, to build the logistic model to analyze the influencing factors of service innovation.The results are as follows:(1) The consumers’needs are the main source of service innovation. All innovations are created based upon the consumers’needs. The service innovation relies greatly on the identification and delivery of consumers’ needs.(2) Entrepreneurship is indispensable to major service innovations which are always raised and driven by senior managers. The degree of service innovation is ultimately determined by the resource allocation ability of senior managers, because such an ability can be implemented by duly authorization which also derives more innovation ideas.(3) The application of ICT calls for more and more innovations on shifting service interface. Such a shift has become the tendency of service innovation development.(4) Management innovation has become the booster of service innovation. The updating of management system especially the proper reward and punishment scheme is effective to service innovation.(5) The harmonious organizational atmosphere and the corporate culture provides objective conditions for service innovation.(6) ICT is the source of technology for service innovation.(7) To innovate in service enterprise, we must abide by some principles.(8) Innovation in management is helpful to service innovation in enterprise.The main innovations are:(1) a comprehensive analysis of service innovation source of enterprise and model of the flow path,(2) analysis of the evolution of enterprise service innovation process and its constraints,(3) construct of a three dimensional model of enterprise service innovation level, and introduced rating standard.