| Agriculture is the foundation of our national economy, with rapid development, China’s agriculture has also brought a lot of resources and environmental problems. Agricultural environmental pollution bring threat to food security and the quality and safety of agricultural products, It has been highly concerned by the state. Agricultural enterprises is an important form of agricultural industrialization, it is a link between the farmers and market, Agricultural enterprises is not only the prime promoters of agricultural technology innovation, the direct provider of major agricultural products and facilitator of the development of modern agriculture, but also is a major manufacturer of environmental pollution in rural areas. Agricultural enterprises has become an important subject of agricultural environmental governance. Agricultural enterprises environmentally friendly strategy is an issue of great concern by the government, non-governmental organizations, consumers and other stakeholders. The present study on agricultural enterprise environment friendly strategy comprehensive and systematic is relatively lack. This research aims to study the influencing factors of the agricultural enterprise environment friendly strategy and performance, further enrich and develop corporate strategic management and environmental management theory. provide a theoretical reference for other researchers in this field, it can also provide practical reference for agricultural enterprises to develop environment-friendly strategies and government formulates environmental policy.The theories related to the sustainable development theory, stakeholder theory, corporate social responsibility theory, system management theory is the guidance of this article, we took agricultural enterprises as the research object, designed question-naire, conducted a field survey of232agricultural enterprises in Sichuan, Agricultural enterprise environment-friendly strategies are discussed from two dimensions of cognition and action, we analyzed the status quo of Sichuan Agricultural enterprise environment friendly strategy. then we analyzed theoretically on influencing factors of agriculture enterprise environmental friendly strategy, we think that factors include aspects of environmental regulation, public pressure, the market pressure, organizational characteristics. Using the game theory analysis method to analyze agricultural enterprises environmental strategy decision, Using multi-level fuzzy comprehensive evaluation method to evaluate the performance of agricultural enterprises environmentally friendly strategy.Established agricultural enterprises environmentally friendly strategic performance evaluation index system, Multi-level fuzzy comprehensive evaluation method is use to evaluate the performance, we take Sichuan XH Agricultural Development Corporation as a case study to evaluate its performance. And finally put forward some countermeasures and proposals for the effective implementation of agriculture enterprise environmental friendly strategyThrough theoretical and empirical analysis, we got the following conclusions(1) From the two dimensions of perception and action, agricultural enterprises environmentally friendly strategy can be divided into four types of prospective, following, reactive, preventive. Sichuan agricultural enterprises more choices reactive and preventive environmentally friendly strategy.(2) The key influence factors of agricultural enterprise environment friendly strategic is the environmental regulation, market pressures and firm size, public pressure, ownership structure, corporate history is not significant.(3) Game Analysis showed that government regulation, other agricultural enterprises and the differences in behavior of and the central government and local government will affect agricultural enterprise environment friendly strategy.(4) The performance of the agricultural enterprises environmentally friendly strategy can be integrated balanced scorecard and key performance indicators for evaluation.. The evaluation index system can provide a scientific basis for corporate, government, and other stakeholders in evaluation of the performance of the agricultural enterprises environmentally friendly strategy, but also for agricultural enterprises to establish a resource-saving and environment-friendly, the climate security production systems to provide a reference.Accordingly, this study proposes the following suggestions:(1) The government departments should further improve the incentive and restraint mechanisms, strengthen the government’s environmental protection functions, improve and perfect the laws and regulations of the environmental protection, improve the participatory environmental management system.(2)Enhance the economic vitality of the agricultural enterprises to implement environmentally friendly strategy, we should improve the ecological compensation policy, establish ecological compensation mechanism, promote the emission trading and carbon trade actively.(3)Improve the managers of agricultural enterprises as well as public awareness of environmental protection, advocate green consumption concept.(4) Promote agricultural enterprises to implement the "three-type" of production, vigorously develop the circular economy.(5) Realize the scale of operation of agricultural enterprises progressively, Through the transfer of land to promote land use rights to the leading agricultural enterprises and large concentration, build a low-carbon agricultural demonstration zone in order to achieve economies of scale.The innovation points of this paper are as follows:(1) We take agricultural enterprises as the research object, based on the perspective of cognition and action, We studied agricultural enterprises environmentally friendly strategy and its influencing factors systematically, designed the measurement scale on the basis of theoretical analysis, take232agricultural enterprises in Sichuan as example for an empirical analysis.(2) Combined the balanced scorecard and key performance indicators, established agricultural enterprises environmentally friendly strategic performance evaluation index system, this is the lack of previous research.(3) We use game theory to analyze the environmental strategic decision of agricultural enterprises, further enhance the effectiveness of the strategic decisions of the agricultural enterprise environment; A series of valuable conclusions are derived through empirical research, This provides a theoretical guidance for government environmental policy formulation and implementation of the agricultural enterprise environment-friendly strategy. |
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