Research On The Influence Of Social Capital,Organizational Learning On The Logistics Service Enterprises’ Dynamic Ability

Abstract:Along with the development of the network and the information technology, the global economy has presented the new development trend. The new economy has rapidly developped and the market environment is complicated, logistics service enterprise’ survival and development are difficult to predict.Pay attention to the logistics service enterprise’ dynamic environment to keep sustainable competitive advantage under the new economic era, to win the competitive advantage of the network resources and social capital, and strengthen logistics service enterprise’ competitiveness,it has become the realistic problem to be solved urgently for the academic circles and business community.In fact, because for a long time is affected by planned economy system influence and restrict market reputation mechanism, which leads China’s logistics service enterprises existing in logistics services overall development level is low, professional logistics service ability problems such as weak. In order to adapt to the development of China’s logistics service industry energetically, improving the logistics service enterprises’ dynamic capabilities to enhance sustainable competitive advantage and strengthen the competitiveness of the enterprises,this paper based on the theory of enterprise social capital, organization learning, enterprises’ dynamic capabilities,logistics service capabilities,as the research foundation, Using the theoretical study, empirical study and case analysis combination of methods, Learning from the introduction of the latest idea for knowledge view, Systematic analysis of the action mechanism and influence relation for the logistics service enterprises’dynamic capabilities on social capital,organizational learning From the "structure-relationships-cognitive" three dimensional systematic.Preliminary established the theoretical framework and policy frameworkfor the study of social capital, organization learning on logistics service enterprises’dynamic ability influence, It has the extremely important practical significance and theoretical value to provide a theoretical basis and decision-making reference for the vigorously development of logistics service industry,and enhance the logistics service enterprises’dynamic capabilities.The paper consists of eight chapters. Except that chapter one is the preface? The chapter two is the literature review and the theoretical basis, and chapter eight is the conclusion and prospect, others discuss social capital, organizational learning how to influence the logistics service enterprises’ dynamic capabilities in different aspects. First,it summarizes in the review of corporate social capital theory, organizational learning theory, dynamic capabilities theory, logistics service capabilities theory in order to provide a theoretical basis for the present study. Secondly, it demonstrats the action mechanism and influence relation of social capital organizational learning on the logistics service enterprises’ dynamic capabilities. On this basis, it has proposed theoretical hypothesis and constructs relational model for social capital, organizational learning on the logistics service enterprises’ dynamic capabilities; By using the structural equation modeling technology, collect the central region logistics service enterprise sample data of organizational learning as a social capital influence logistics service enterprise dynamic ability intermediary role of empirical test. Finally, Drawing the experience in "China’s Storage" logistics service enterprises’ capability to enhance, in view of the current logistics service enterprise existing problems, on how to construct logistics service enterprise sustainable competitive advantages and strengthen competitiveness, and further from relationship network analysis perspective to explore strategic alliances in logistics service enterprise dynamic to enhance the ability of effective way.Through analysis and demonstration, it reaches the following main conclusions:The first, Logistics services enterprise dynamic capability by their very nature is built to adapt to environmental changes in order to create and maintain the capability system of logistics enterprises competitive advantages. Logistics services enterprise dynamic capability is comprised of capability elements of knowledge acquisition, knowledge creation and knowledge integration. It is meaningful to analysis the connotation and structure of the logistics service enterprise dynamic capability From the perspective of knowledge concept for improving the logistics services dynamic capability observability and operability, promoting the research and development of logistics services enterprise dynamic capability.The second, Social capital of the logistics services enterprise includes structural social capital, relational social capital, cognitive social capital. Structural social capital is structural indicators of the logistics service enterprise to be embedded external relationship network, it can provide opportunities to get new knowledge and complementarity resources for logistics service enterprise; Relational social capital is through the relationship between creation and utilization of assets,it can provide scarce resources for logistics service enterprise; Cognitive social capital has a common language and common vision cognitive mechanism between enterprises, It can provide tacit knowledge resources for logistics service enterprises,so as to promote knowledge transfer and sharing,it has positive influence to the organizational learning.The third, Social capital is the indispensable key elements of logistics enterprise dynamic capability development, social capital is not only promoting the evolution and development for the logistics servicest capabilities borderfor, but also can provide new knowledge and complementarity of resources on logistics services enterprise dynamic capability development. Inter-firm relations has built social capital, either by increasing the diversity of knowledge and information among enterprises integration directly into the logistics services dynamic capability,also through organizational learning to foster knowledge-sharing, access and use, indirect role in the logistics services dynamic capability.The fourth, Organizational learning is a process to develop knowledge, not only it brings new knowledge for the development of logistics service enterprise dynamic capabilities, but also promotes to change for logistics service enterprise organizational processes.Structural dimension, relational dimension and cognitive dimension three dimensions of the social capital (independent variables) are positively related between Exploring learning and the use type learning(mediating variables).Exploring learning and the use type learning assume the part of the intermediary role in the relationship between social capital structure dimension, relational dimension and cognitive dimension and logistics service enterprises dynamic ability. Social capital through the exploring learning and use type study intermediary conduction indirectly affect logistics service enterprise dynamic ability.The fifth, The development of the logistics services enterprise’ dynamic capabilities in the global market competition environment, in addition to relying on internal organizational learning hoisting capacity,,but also needs to rely on the boundary of the social capital of the relationship networks or network relations resources to expand dynamic capability. Strategic alliance to create a network system advantages for logistics service enterprises to strengthen the dynamic flexibility and improve profitability, and promote the formation and expansion of the logistics service enterprise value network, and provide a new platform for the extending boundary of logistics services enterprise capabilities. Building a strategic alliance is an effective way to enhance the logistics service enterprise’dynamic capabilities.The sixth, Government plays an important role in guidance the relationship network development of the logistics services enterprise, it must create a good policy environment for the relationship network development of the logistics services enterprise, and constantly promoting the benign development of logistics enterprise network.