Study On Chinese Corporate Social Responsibility In The Transitional Period

Contemporary China is undergoing a drastic transformation period, China’s social structure and social values and their sense of responsibility are experiencing upheaval. At this stage the social understanding of corporate social responsibility is still very immature, the confusion of thought, and enterprises behavior on the social problems caused by repeated cheating is forcing scholars, entrepreneurs, government and public continually reflect on what is a corporate social responsibility is, the enterprise and should be how to perform its own responsibility.The purpose of this paper is to analyze the meaning of corporate social responsibility and to make a empirical study on the contemporary situation of social responsibility. To have it fulfilled, the author made a study of the following five questions:the definition of social responsibility, the structure and function of it, the reasonability of it, the way to have it measured and the affecting factors of it. The research tries to make a better definition of corporate social responsibility as well as its specific structure and function, also to improve the acceptance of corporate social responsibility from its reasonability. An empirical study is introduced to study and prove the theory the study made, and also to prove its reasonability and positive impact factor.The specific research study will be a document analysis and empirical research, thus to study the corporate social responsibility from both theory and empirical aspects.The main achievements of this paper include:firstly, different definitions of corporate social responsibility is analyzed, which are summarized into a kernel definition:A responsibility of corporation that exceeds the need of corporations’ contemporary need of development to achieve better exchange and interaction to the society, to reconcile the interests of business while maintaining the wellbeing of the society. Secondly, on the basis of this definition, a analysis of the specific content of corporate social responsibility, and put forward a comprehensive study of corporate social responsibility, which is divided into compensatory responsibility, corporate internal accountability and external public welfare responsibilities, and proposed a "corporate social responsibility spectrum model". Then, starting from the debate of the theoretical circles, the author proved the rationality of corporate social responsibility from multiple angles, resulting in that the presence of corporate social responsibility and commitment is reasonable. At the same time, I also made an empirical research through survey data of a Hunan Province entrepreneurs’ subjective questionnaire. Studying from the survey,I concluded that the main factor that affects the corporate responsibility in Hunan corporations are the size of the enterprise and the personal characters of the enterprisers (education backgrounds and the ages). The author also tested the function of corporate social responsibility to promote enterprises’ performances, concluding that the compensatory corporate social responsibility is not conducive to the development of enterprises, the responsibility of internal and external welfare accountability contribute to the development of enterprises, at the same time, I also proved awareness of corporate social responsibility does not affect the company’s performance.